The best SEO techniques or practices change as Google’s guidelines evolve, but the thing that remains unchanged is the significance of links. Besides the existence of other basic concerns like crawlability, indexation, architecture of the site and duplicate content, link acquisition or link building needs to be a primary consideration.
Links are still considered as the strongest signals that we can give to Google and other search engines about the importance of our content and site. With Google’s war on spam links and from the conferences, I have few significant messages that have to be addressed within SEO. These messages are as under:
Links are still the central part of Google’s search algorithm.
Link building and content marketing are different from each other fundamentally.
Content marketing is not easy to do in the right way.
Link building can boost your Content Marketing efforts.
You can build links even if you don’t have great content.
Links are still the central part of Google’s search algorithm: Links are extremely powerful but we all are aware of the Google’s recent clampdown on link building activities. We need to make sure that our link building strategies are effective, safe and for long term. This clampdown has led most of the SEO professionals to search for new ways to create powerful and safe links. This has led several people toward Content Marketing, with links as a primary concern.
Link building and content marketing are different from each other fundamentally: There are many people right now, who think that content marketing is the new way for link building and have titled it as “link earning” or “link acquisition”.
But, the truth is that content marketing is neither link building nor even SEO. There is no surety that your content will be visible in search and nor creating more content guarantees your site more visible in search.
Both Content Marketing and link building (SEO) are different from each other. Content Marketing is about creating powerful and valuable content that is worth sharing and SEO is about creating search visibility.
While creating the content, your primary concern should be providing valuable content and engaging with your target audience. Sounds easy, but it’s not.
Content marketing is difficult to do in the right way: Valuable Content creation requires:
Content Marketing needs the support of people with diverse skills. Without any investment to ensure that the content remains valuable, unique and engaging, you are simply wasting your time, money and other resources. Thinking that a single person can create a valuable and engaging content is wrong, he/she will just create a draft which is not at all beneficial.
Link building can boost your Content Marketing efforts: SEO should be done on every content Marketing campaign. Creating a valuable or amazing content is not enough; you still have to market it. SEO can help to increase the visibility of the content.
Below I have mentioned the advanced link building strategies according to the latest Google updates: -
Find Relevant websites for Linking
Links from quality content based Websites
Build links on Long tail Keywords instead of exact anchor text linking.
Brand Name and Homepage URL Promotion
Social Sharing of informative relevant articles.
Participate in on-topic Question and Answer websites.
If you are investing in content, then it is important to invest in visibility also. Without intelligent content marketing you are leaving the precious opportunities on the table. A good SEO can boost your content marketing efforts.
You can build links even if you don’t have great content: It is not important that for building links, you need to do the content marketing. Yes it is true that both content marketing and link building can do wonders or act as a flywheel but content marketing doesn’t make sense for all. There is no single size that fits all internet marketing solutions.
You can build the links using:
Summary: Appropriate and effective link building has always been an innovative and powerful attempt, demanding added value. But content is not only the method to add value to the internet.
Websites that were over optimized for selected keywords, pages with links from blog networks, trying to pass off highly spun gibberish as content; all these gimmicks to get links have been frowned upon and de-indexed.
Savvy webmasters already know this, but many are still floundering when it comes to getting links. They wonder how to get links and drive traffic to their offers.
SEO remains one of the most important parts of online marketing strategies for Small businesses, both B2C (business to consumer) and B2B (business to business). Several studies found that companies with Organic marketing strategies were more concerned with increasing their traffic and their conversion rate.
Article marketing is an important strategy for any online business that aims to promote their products and services to wider audiences.
Competition is undeniably stiff in the online industry and improper marketing strategies may bring your site to obscurity if you are not careful. These days, many of your potential buyers are using search engines whenever they look for specific products or services. This means you need to make the climb if you want to be noticed by more users. The goal is always the first page if you hope to dramatically boost your web traffic and sales.
I am becoming more and more convinced that Google wants to utilise all the data collected in Google Analytics and utilise it to determine page rank.
When you look at all referrals for example, if you are lucky enough to have a large amount of inbound links collected and listed by google, then look at these links and see how much traffic they are returning for you. If Google has listed theses links then I am pretty convinced that they must hold a certain amount of value and therefore must be used by google to help calculate ranking.
There are other many other data capture functions that I believe are or will be used more and more as metrics by google to determine page rank. Bounce rate, flow control, etc.
When determining what a good link is have a look and dig around in your own backyard first before looking at page rank, moz rank, semrush rank, etc. Google analytics is nice and scalable. As time goes by your google account will continue to evolve and become more and more useful as a resource to measure good links. This will also tell you a bit about the links that don’t appear in Google analytics. In my opinion these links won’t carry as much value.
As things have changed recently in terms of quality over quantity, what I mean by this is that it is not so much the amount of links that you have pointing to your website but how important each and every link is becoming. For Google it must be easier to use google analytics to help it determine this metric by using the tools mentioned above.
Google has also made a lot of changes to its dashboard and also to the look and feel of the Google account. These changes are strong indications that Google is developing and improving its search algorithm to take into account of analytics and webmaster tools.
I am finding myself using Google’s webmaster tools and analytics more and more as part of my ongoing SEO strategy than I have ever done previously. Although this has evolved mainly out of determining bad links in the aftermath of Penguin and Panda algorithmic updates, using the linking most feature but also I find myself carrying on using it to help my SEO campaigns.
Here is a great article about guest blogging - “Guest blogging”, or “guest posting”, as a method of generating links has come under a lot of scrutiny lately. This is largely a result of a method but not a mentality shift from article marketing to guest posting. In my previous post I wrote about how SEOs were treating guest posting as an opportunity to get lots of high-PR, anchor-rich links and rank a site that way.
To be found in the wilderness when referring to the Internet has changed a lot recently. The days of over optimising and keyword stuffing your paged in order to rank higher in the search engine results, are now long gone. Gone too are the days of building tons of links with only one anchor text to get a page to rank for that keyword. Sadly, however many SEO London providers still advocate link building as the best form of getting quick rankings. Quick, maybe? Sustainable? NO.
These days getting ranked can be hit or miss if you don’t know what you are doing. It involves getting three key elements right. They are On Page SEO, Off Page SEO and Content Creation.
Having great content is an often forgotten piece of the search engine puzzle. Many people sort these elements in the wrong order. The norm is to put up a few pages of poor content, then start blasting all sorts of links at them, in a bid to get the page ranked. The correct sequence should be to create epic content, optimize it (On page SEO) and move on to creating more content.
What is Good Content
Your content can be in any form. videos, podcasts, running an active forum, infographics, or writing. Writing great content involves research and some creativity, whilst maintaining a high level of quality. Remember, Google is about ”...providing what’s best for web users, by encouraging web masters to create original, high-quality content..“
Hence your primary focus should be on creating the best content you can.
Depending on the niche/market/vertical/industry that you are creating content for, you may have to create excellent Pulitzer prize winning content or a few informational graphs will do just fine. Some industries may require really technical writing, others may use a lot of specialized terms in their content.
The Role of Good Content in Search Engine Rankings
Now that you know what good content is, how can it help you? The best content: · Educates them, · Assists your visitors make important decisions · Solves a problem for visitors. · Is Easy for visitors to understand and connect with · If it can entertain them at the same time, you are on to a winner.
If your content can achieve all these, visitors who have visited your site before and had a great experience through your content, will return again and again.
The long term effect of this is that you don’t need high search engine rankings to be found. Your visitors become ambassadors of your brand. They spread the gospel of you on social media and in forums. Your site naturally attracts links and the multiplier effect is a higher ranking in the search engines.
How to Create Good Content
The key to excelling at marketing with the right content is to really know your market. The people who visit your site are the ones who will take the actions that will keep you in business. In the light of the newest Google update dubbed Hummingbird; Google is moving towards understanding more conversational search queries and providing correct results.
While the announcement of an update scared many SEOs, it shouldn’t. If content is being created by a knowledgeable individual and it is easy to understand for the visitor, questions and queries will naturally be built into the content.
Your articles and blog posts should be trying to explain a concept to someone else without you coming across as talking over their heads.
Like Neil Patel, founder of QuickSprout noted, ”..content marketing is the new SEO..”
Writing good content is a key part of getting found in the SERPs. It is a strategy that is the backbone of the Internet itself. Creating content is something that should be taken more seriously than building links. It Is more difficult to do, but worth much more.
Too busy to create your own content? Hire a company providing SEO services to help you craft content that your audience will connect with. They can then repurpose your content in many ways to get the most bang for your buck
Getting in front of your prospects is the most important goal for any successful business, and when you’re trying to compete for clients in such a big and thriving city as London, you better use all the recourses available to get ahead of your competitors.
And it’s not just about quantity – the quality of your efforts plays the biggest role.
You see, although an ad in a newspaper or a flyer at a news stand might get you a couple of clients, these marketing efforts are not designed to target people who are actively looking for what you have to offer. That means most people who see your ad will never even consider your services or products, because they simply don’t need it.
So the question then becomes – what’s the best way get in front of people who are actively looking for what you’ve got to offer?
Well, in today’s world the answer is a rather obvious one – with people in the UK spending up to 5 hours per day online, the web has become the go-to place for finding almost anything that a person might need. So the real question is how do you become visible to people who are looking for what you’re offering through search engines like Google.
And while that might not be easy, to be seen by the people looking for you online is to be one of the first results in Google search for your services or products search keyword.
Unfortunately, getting your website to rank among the first results isn’t something that can be done with a snap of a finger – at least not unless you’re willing to spend big amounts on PPC (pay per click) campaigns. So your only real option is Search Engine Optimization, which, if done properly, over time can get your site ranked as high as number one in any search term, thus making you an authority over your competition and establishing a presence online.
So if you hire professionals to do a SEO campaign, in a relatively short time and for an affordable budget you can dominate your keywords and be constantly visible to new potential customers every day. They will make sure that your SEO London campaign will get not only the people who are looking for what you have, but also those who are looking for it in London, so that you can dominate your local market.
Having a strong search engine presence is a key factor in this era - get this right and you’re well on your way to rapidly growing your business. So don’t hesitate in starting a SEO campaign today – in a competitive market it can be the difference between success and failure.
“Local SEO” is a term that has become really popular over the past few years. This refers to the segment of Search Engine Optimization that is aimed at helping small businesses reach the top of the search results for the targeted keyword in their town or city. Besides organic search engine ranking, Local SEO also makes use of the other Google properties like Google Places to ensure the website appears on the first page of the results more than once.
While the buzz around local SEO has gotten popular in the last few years, this is not a wholly new concept. Small businesses trying to rank for their targeted term locally has existed as long as the internet itself. However, the advent of mobile and locally targeted online applications has brought local SEO back into the limelight. This has revolutionized the way people search for their interest in a small way.
Let us take the example of a local pizza shop. Back in 2001 or 2002, a user searching for a pizza shop in his neighbourhood might search “pizza shops in london”. With Google not as sophisticated as it is today, the search results may also include results for Pizza shops in towns named London from other parts of the world like the United States or Canada. Today, users do not always include the name of their city or neighbourhood in the search term. However, they still expect the results to focus on pizza shops from their suburb or town.
So how can a small business tackle this challenge? This is where SEO agencies come into play as far as local SEO services is concerned. The primary job of an agency in this case is to make Google understand that your business caters to a particular neighbourhood or city. This, combined with other search engine optimization tasks enhance the reputation of the website in the eyes of Google and thus helps it to rank on top locally. Here are a couple of things that SEOs do in order to make the website reputable at a local level:
Google Places - Google has beautifully integrated their Google Maps application within the search results. The logical extension of this is Google Places for Business that lets small businesses map themselves. This way, Google now knows the exact map coordinates of a business and consequently when a user in the city or suburb searches for a related term, the business website shows up in the results.
Rich Snippets - People searching for a local service do not always require to interact with the website. Many times, they are happy to know the phone numbers to call. By marking the phone number, address and other details about a business over Google’s rich snippets, businesses can ensure that these details are shown to the search visitor when they are looking for the particular service.
These are just a couple of ways to tell Google to target the local audience. Besides this, there are a lot of other ways like marking the geography in WebmasterTools, embedding the business location on the website, and claiming the business on small business review services like Yelp, FourSquare, etc. This ensures that Google completely understands the location of the business and thus shows the website on top to the audience who matter the most.
Perhaps as recently as ten years ago you could get by with promoting yourself just through the local paper ads and word of mouth. But in today’s world, where everybody is using some sort of gadget to surf the net to find anything they might need, your business doesn't stand a chance against the competition, if you don't employ at least the essential tactics for branding and marketing yourself online.
And simply putting together a website won't cut it - after all, what's it good for, if nobody sees it? You need a way to reach the people that are going online looking for what you have to offer; that’s just business 101 – get in front of people who want what you have to offer.
The question then becomes - how to be seen by those people?
There are many methods available that you can employ – PPC, SEO services, CPA campaigns each have their own advantages, but really, they all require knowledge and experience in order to be executed properly, and some are more expensive than others.
PPC or CPA campaigns, if executed well, can bring in targeted new customers quickly, but that is easier said than done – vigorous testing and tweaking are needed in order for it to be effective. Additionally, these campaigns require a much bigger investment – you are paying for every visitor to your site, so you better make sure that he becomes a customer; otherwise you’re just throwing away money to get people who don’t want what you have to visit your site.
So if you’re on a budget and want to get results, SEO is the best solution for you – it’s a more budget-friendly alternative to be seen online by the people who want to find what you have. Not only that, but with SEO campaigns, once your site climbs up the Google rankings, you receive a constant flow of new prospects with just minimal maintenance needed to retain your ranking.
The important thing to remember that in order to have a successful SEO campaign, you should employ a professional company to do the work – you need people with experience to help you find the keywords that your potential customers will be typing into Google, and to make sure you appear in the first page of the search results.
This way you not only get a regular stream of new customers and expand your business, but also brand yourself as an authority business in your field.
So for anyone who is looking for an affordable way to get your business seen on the web, reach markets you haven’t reached before and establish a brand, SEO is an irreplaceable tool and the best way to go. But if you want to stand out from the competition, you better do it right – an unprofessional campaign might prove to cause more harm, than good.
While many people think that writing does not require much skill, it is what is largely required to come up with a good copy. It is difficult to imagine how to communicate a product or service to different markets and media if the ability to convey is lacking. It can only result to dismal copy that is not only stale, but also vague and irrelevant. In copywriting, a copy that does not directly connect cannot remain for long.
The most advantageous copywriting skills to be possessed by people dreaming to become copywriters must include a knowledge in composition, grammar, vocabulary, and adeptness in the mechanics of language. In fact, these are the vital elements in writing a copy conveying clear and terse message easily understood by the clients. If there is one mistake in copywriting then it is probably being unoriginal and predictable.
The skilful manner of constructing words, phrases, sentences and paragraphs to create a solid concept dictates the impact a copy can make in persuading people to patronize the product or service. With the use of the right jargon and language, a copy that campaigns even for a relatively unknown product stands the chance of being noticed even by doubtful customers. On the contrary, the absence of creative writing skill can result to nothing but a copy that falls flat regardless of how good the product is or how strong the messages are.
Perceptive Salesmanship Copywriting is trying to make a sale in print and not persistent telemarketing calls or nuisance salespersons knock on your door. Genuine selling involves knowing the right product to offer that can make customers feel good. It is in understanding what people need and giving them reasons to buy what you offer.
Effective copywriting is having the acumen to feel for the customers and know exactly what they desire. It is guiding them through the process of choosing the product by means of a proposal that suggests the best benefits. However, one mistake to avoid is to become too assuming and forceful in getting people to accept the bid immediately. Although creative copywriting can persuade people at the first instance, it's different with clients who take time to decide and who have the convenience of just clicking no.
It is easy to spot a copy oozing with copywriting skills possessed by a creative copywriter. It is truthful, credible, and containing information that enlightens the ever-changing mind of potential clients. Most importantly, it is powerful enough to trigger the right response and motivates the reader to do the required action. It is also very important within an SEO company's strategy who provide seo services.
For online marketers, SEO is a non-negotiable. SEO or search engine optimization is important in any internet marketing strategy. This is the reason why big and small businesses devote resources in hiring professionals from the best SEO Company London has to offer. As there are plenty of these companies, it could be expected that not all of them would be able to provide the same quality of services. Some professionals are just more experienced, more creative, and more innovative than others. In all these, the cost factor has not entered the picture yet. This is because cost should not be the primary consideration for choosing a SEO consultant. Your primary consideration should be your needs and how the services of these SEO companies would be able to address them.
Take the following steps to find the best SEO company for your needs:
1. Evaluate your needs. You cannot skip this step. This will lay the foundation for your search. The type of online marketing activities and strategies you have should influence your criteria for searching for the right SEO consultant. There are professionals that specialize in specific SEO techniques. When you know which techniques would best serve your needs, you can narrow your search to only those who are experts in these fields. Websites of these SEO companies have descriptions of the type of businesses they serve best. Browse through these sites and find out if they offer the services that you need.
2. Check out your options. Evaluate several options. Compare their services. Read reviews. Find out about the experiences of their past customers. You would likely find samples or actual stories about successful optimization projects. List down a couple of these options and then trim it down according to the best fit to your needs.
3. Have a go-see. Schedule meetings with the SEO consultants. Alternatively, you can send them your questions via email and see how they respond to your inquiries. You need to have a feel of how they treat their clients and how knowledgeable they are in what they are doing. There are some consultants who can pitch packages that they feel best fits your needs. Based on these interactions, you can already make a decision on which SEO company to hire.
4. Negotiate for the best package. This is another part that cannot be skipped. Once you have made your choice, you can discuss the cost aspect of SEO project. Negotiate for the best service packages possible. Be willing to work in phases if you have a limited budget. Once you get results from on phase, you can reinvest your profits into the succeeding phases of your SEO project.
The SEO world is becoming more complex and challenging with the huge number of websites clamouring for the top ranks in search engine sites. Keywords and Meta tags are no longer the sole drivers of a page rank. Factors like page views, bounce rate and the amount of time spent by visitors in the site are also given equal importance. Web owners who want to get great results in the page ranking without dealing with the evolving complexities of SEO can seek the help of an SEO Company who does things the White Hat way.
The Penguin and Panda update that rocked the SEO world about a year ago is a classic example of how the improper use of SEO strategies can hurt a website. The Penguin update was used as a tool to crack down on over-optimization while the Panda update watches out for poorly written content. Website owners who found themselves caught with these violations suddenly had their sites quickly disappearing or dropping in the search engine ranks. Unfortunately, some of those affected weren’t aware that they were violating anything. Those who solely rely on their web pages to get their income or grow their business are better off with a reliable SEO expert who can navigate through these technicalities and ensure that their site complies with the ethical standards of SEO. These experts know better than to circumvent the rules and suffer the penalties later. As such, it is unlikely for you to find your website’s rank plummeting without knowing what exactly hit you.
Web owners can enjoy good ranking without much effort by allowing their chosen SEO Company to handle the On-Page and Off-Page SEO as well as the competitor information. These companies can save you a lot of time in research and hit or miss strategies simply because they are experts in this field. They are knowledgeable in the latest SEO techniques and practices that can keep you ahead of your competition. However, one should carefully choose the SEO Company that they will employ to ensure that their sites don’t get penalized for unscrupulous SEO activities. A good SEO Company can help you maintain a relevant and valuable site that earns good ranking in the search engine results.
If you are a website owner or Internet marketer, you should know the value of good content. You’re probably familiar with the saying, “Content is king,” and that can never be truer when it comes to Web content. Many claim to be savvy copywriters. Really now, what does it take to be one?
Some say one needs to be good at words while others believe it takes a marketing genius to become a top-rated copywriter. Still, some insist that only those with copywriting skills to concoct intriguing headlines and captivating catchphrases are what characterize an effective copywriter.
There is a lot of confusion in defining what a copywriter is. They are neither journalists nor creative writers. Although they need to possess much of the same journalistic and writing skills, copywriters are either members of a project team or who work as freelancers in producing an advertising material with an end in view of fulfilling an objective. Thus, aside from the need to be creative in writing a copy, other copywriting skills that are required from copywriters include interpersonal, presentation, organizational, and strategic conceptualizing skills. The following are what you should look for when seeking a great copywriter.
Relentless Quest for Information Just like a passionate journalist, a copywriter is always in pursuit of facts and information. It is always an objective to obtain full knowledge about the product or service and to know who the real audience is. A complete knowledge of the product is vital in writing a good copy compelling enough for the market to patronize it because the right message is conveyed.
Before a copy is launched, a copywriter tediously performs research on the product background by reading all documents, presentations, research works, and even office memos in the process of gathering information. It is also part of the job to investigate competitors’ products and look for weaknesses to strengthen and gain advantage from.
Although the copy may not completely reveal it, all the information within it is the result of interviews and studies conducted by a hardworking copywriter.
Any SEO company looking to stay ahead of the game should consider the valuable skills of a copywriter when creating content for their clients as part of any seo services London strategy.
Saying something like "SEO is too hard for me" is like putting up a business and then giving up any hope of gaining profit from it. You may think the comparison too farfetched, but many online businesses, bloggers, and website developers fall into this pitfall on a regular basis. It's true that some areas of the Web aren't meant to be exposed to prying eyes, but the issue here involves maximizing your online exposure, either to gain a following or to lure in foot traffic to your online store. SEO isn't a walk in the park, but its basic principles are simple enough that anyone with knowledge of web publishing and site maintenance can learn the ropes in due time.
The Essence of SEO
Search Engine Optimization is a tricky subject, especially in recent years, when search engines cracked down on those who took advantage of the algorithms for their own benefit. SEO is maximizing online presence in organic and paid searches; there are plenty of ways to achieve this, and hardnosed developers are usually adept in most of these. It's one thing to bring in foot traffic to the site, but it's another to ensure visits are converted into sales, subscriptions, return visits. If there's one thing you should prioritize, then your website should have relevant, accessible content. This may involve articles and blog posts updated on a weekly basis, a catalog of products or services customers can easily browse through, or documents properly archived for efficient research and referencing.
Prioritise Updated, Relevant Content
Content is king in SEO, but it's not the end-all of your priorities. You'll also have to be in tune with the trends in online search, especially those directly related to your niche. This means that your website and its content should always be current, or at the very least, relevant. The flood of traffic will end up in a trickle if you carry the same catalogue of products years after you've put up your site. The technicalities of setting up a website can't be covered in a few paragraphs, but you should be comforted to know that SEO is very doable, even for novices. Besides, if after all your effort you still conclude "SEO is too hard for me", then there are plenty of services you can consider, services which offer results and spare you the legwork. But be careful to select the right service for you, base your decision not only on a financial basis but mainly on qualitative one too.