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latest blog entries from go mungo seo

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Find the latest articles about digital marketing and SEO written by our team of expert writers.


We are constantly striving to improve our website and its content to give you the latest information about the best web marketing techniques, web marketing strategies and anything related to digital marketing.

A Beginners Guide to Link Building
seo link building

Link building has become a somewhat dirty word in the SEO community. We are all actively trying to push creative marketing, content marketing and a variety of other terms that try and avoid the words “Link Building”. Google’s algorithm changes have made us all scared of actively trying to build links. However, links are still one of the most critical factors in determining how a website is ranked. What has changed is that we are now ultimately looking for quality over quantity. We want links from authorative sites to authorative content.


So how do we build links?

The best way, in Google’s Eyes, to build links is not to. What Google wants us to do is create great content that people want to link to.

Of course this puts us in a little bit of a quandary.


If we build great content how do we get links. If our site doesn’t already have links then no-one is seeing our content in the search engines anyway.


So the most established websites who already have tens of thousands of links remain on top and anyone trying to challenge the status quo has an insurmountable barrier – getting their content seen and linked to without buying links or in any other way paying for links. Paying for links is against Google’s terms and conditions but the reality is that most large companies are paying for links – whether this is press coverage or from other websites.


So how do we build links then?


Well we have two options;

  1. Break the rules and pay for links
  2. Follow the rules and aggressively market content

When you are doing outreach you will have a much greater response rate if you follow option one. However, option two makes you the drive to create better quality content. If you are to be successful with option 2 you need to have the absolutely best content you can imagine.


We regularly extol the virtues of exceptional content but if you want to use more effective SEO and marketing then it is essential.


For more on effective content creation see our post on content marketing when launching a business.


What we do with our content is crucial to how we build links. So we will use some examples for use with option 2.


1.    Talk about other websites and companies

If you talk about other companies, websites or services then they are more likely to link to your article which features them. So, for example, you might create a round-up of the top industry sites for news or create an in-depth piece on a selection of products.  You then contact the companies in question and tell them you have featured them in a post on your site. If you’re lucky they may link to you, or tweet about you or share your post on social media.

2.    Talk directly to companies and ask them to contribute opinion or content

Interviews with company directors or industry leaders are a great way to get links. Companies and individuals like to show they are part of communities and experts in their respective fields. To use this technique we build up a list of industry leading people and contact them directly. To give an example you might send an email saying

“We are currently looking at how the SEO landscape has changed the most in the last year. We were wondering if you would care to contribute your own opinion as part of our piece”.


Of course this would need more but this type of outreach tends to get a very favourable response rate. At the same time people are very likely to tweet or link to any post they have directly contributed to – providing the final product is, of course, fantastic.

3.    Ask directly for links

This technique only really works if you have a large resource such as an extensive/definitive guide to a particular topic. The most up-to-date guide for a particular topic that provides valuable information for users will be the best thing to outreach in this way.

Essentially we need to find websites whose users will also benefit from this material and contact them asking if they would like to point their readers to it. One of the best ways to do this is using a technique called “broken link building”. This means that you find resource pages or articles on another person’s website and find links that are no longer active – you then ask them to replace their broken links with one of yours.

Alternatively you just ask them to add their link to a resources page that already exists. You can get surprising success with this technique if your resource is exceptional.

4.    Pay to market your posts

There are large communities of webmasters, business professionals and any group you could imagine in the digital sphere. If you don’t want to pay for links that does not mean you can’t advertise your actual posts. You can advertise your posts on nearly all social media – whether through direct advertising or through endorsements and mentions. This is a great way to advertise your company and engage with communities. If you are lucky you may also get a few links for your troubles as well – if, and only if, your content is brilliant.

Hopefully these techniques will set you on the road to good link building and good content marketing. For more information, or some help you can also get in touch with us directly to see how we can help you.

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Increasing Conversion Rates – An Introduction to Conversion Rate Optimisation
conversion rate optimisation

When it comes to online marketing many companies have a simple plan – increase the traffic to our website and we will increase sales. This is, of course, fundamentally correct. However, it is only part of the picture when it comes to effective online marketing.

As well as increasing your site traffic we also need to optimise pages to deliver more customers. It may be great to have a sales page with 10,000 visitors a month but if you are only turning 1% of those visitors into sales you are missing 9,900 potential sales.

Conversion rate optimisation (CRO) is a process we use to try and increase the number of people actually purchasing through your website. Ideally we would like a 100% conversion rate; realistically we will be aiming for a 10% conversion rate. According to annual research published by The Marketing Sherpa Report average company conversion rates are between 8 and 13 %. This largely depends on brand and company size. Companies that use inbound marketing average 12% - those without tend to reach only 6%.

What this means for you

If your conversion rates are already in this bracket then great. However, there is always room for improvement. We want to make sure that we are not missing ANY opportunities for sales. There are a number of techniques we need to examine for CRO and a number of potential pitfalls that could be hampering your efforts. With that in mind we will take a look at the most important CRO techniques.

Sales Funnel Optimisation

The process that takes people from hearing about our products to purchasing them is incredibly important. A staggering 89% of consumers now use search engines and social media to research products BEFORE buying them.

In terms of CRO we need to make sure that what people read about us online helps channel them towards buying our products.

There are three techniques that are important here; Firstly, that people write positively about our brand, secondly that what we put out about our brand encourages sales and thirdly that we optimise our on-site content to encourage purchases.

This sounds obvious but the reality is often different. A few bad reviews can damage your online reputation irreparably. A few bad reviews amongst hundreds of positive reviews will go unnoticed. This means that we need to encourage positive reviews.

Firstly, we can offer free trials and products to people reviewing our products and services – high impact bloggers, websites and news agencies. This should be part of our marketing initiative and helps create strong brand image.

Secondly, we can restructure our customer support to make sure that we deliver the best post purchase support service we can. Customers are more likely to write positively about our brand if they have had issues and you have responded helpfully and efficiently. This can be as simple as creating FAQ’s for your products/services or delivering free after purchase extras to improve customer experience.

Thirdly, we can manage our on-site content to make sure we are providing potential customers with exactly the information they need and the support they require. There are dozens of potential ways we can improve our sales funnel all of which are worth trying – do we need a direct phone contact, do we need live chat support, do we need to create more extensive user guides to our products, do we need to offer discounts to increase sales?

This brings us onto the most important aspect of CRO – SPLIT TESTING!

Split testing is an on-going process whereby we show different visitors to our website different sales pages.

Essentially we create two versions of a page – with minor or major changes to one. We then split our traffic between the two pages and work out which one converts more efficiently.

For example if we have 10,000 people visiting our sales page and a 1% conversion rate we will create a second version of this sales page. The following month we will send 5,000 people to the original and 5,000 people to the new page.

We will expect around 50 people to convert on our original page. We are hoping that the second version of our page will convert at a higher rate. If after the second month page B is converting at 3% we will make this our primary page.

We repeat this process making small changes and monitoring improvements in sales.

But what do we split test?

Split testing ranges from the simple to the incredibly complex. Screen positioning, colour schemes, type of information displayed, size of key information displayed, additional options, sign up boxes – in fact everything on a sales page can be restructured to try and influence CTR. For example how our call to action buttons are placed and designed can improve Click Through Rate by as much as 5%!

What we need to do is test everything and keep improving and optimising your sales pages. The more data we collect and the more hypotheses we test the more we can increase sales.

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How Content Marketing Can Launch your Business Website
Content Marketing

Recently we have been working on a project to launch a new business portal in the crowdfunding sphere. The site aims to provide information and sell services to prospective crowdfunders. Launching a crowdfunding campaign itself is much akin to launching a website – you want to get as many people interacting with your brand as quickly as possible.


What we wanted to showcase today though was how integral content marketing is to your long term SEO and to your business branding – and how you can get started.


In launching our example we have looked at three main avenues for driving traffic, SEO and building brand engagement.


Landing Pages

Landing pages are the first port of call for SEO and for your brand. They aren’t necessarily your sales pages but they are absolutely the pages you want customers to engage with your brand and what you do.

Typically we want a landing page dedicated to EVERY major keyword that you want to rank for. For example if you were providing comparison services you would want a landing page for mobile phones, broadband, gas, electricity and credit cards. These pages might be 1000 words long – they might be 10000 words long.

These pages are designed to give ALL the relevant information a customer needs to make a purchase. They MUST be written in a digestible manner so that anyone landing on your page can skim read, read the page in its entirety or skip to a relevant section to them.

These pages are an opportunity for you to inform your potential customers, engage with them and make them feel valued – without any hard sales speak. They introduce a visitor to your brand, your service and provide them with pre-sale information.

So they are great for customer engagement – but what about SEO?


For SEO pages these form the bedrock of your long and short term campaign. From a launch point of view these pages will rank naturally for long tail keywords within days of going live. This will deliver a very rewarding initial stream of traffic and mean you are ranking for keywords as soon as you launch.

In the long term these pages are going to be your primary source of traffic. They are all aimed at our highest competition, highest traffic keywords. They are pages we will acquire links for, deliver traffic and in the long run rank at the top of Google for.

News and Blogging

Every industry has news to share. Positioning your brand at the forefront of industry news is essential to establish your expertise and to deliver returning traffic. By publishing a regular blog and news update you encourage people to come back to your website on a daily basis, they in turn become more trusting of your brand and are more likely to convert into a paying customer.

With new businesses one of the most exciting developments is trying to gain acceptance into Google news.

We can start this very simply with a regularly updated news blog. After several weeks we submit our news story feed to Google News. Google News has very strict publisher guidelines – with the onus being on non-commercial, informative content.

The submission process can be very quick – less than a week, or it can take several months to complete.

Once you are included your news story updates will automatically be included in Google News feed. This delivers a surprisingly large volume of traffic and is also a fantastic source of completely natural links for your website. People will pick up your story and share it – if it is relevant and informative.

In terms of SEO this approach offers two main benefits outside of customer engagement and brand building. Firstly, it delivers relevant natural links using a hands off approach when people link to your story – which Google loves! Secondly, it makes your site look better to Google. In an age of manual penalties and algorithm updates playing by Google’s rules and utilising their features helps ensure that your site is “considered” as an authority. In terms of long term SEO and future-proofing your website nothing is quite as effective!

Flagship Content – Whitepapers, eBooks, Podcasts, Infographics et al


Finally no content marketing program is complete without a flagship content piece or pieces.


We can use whitepapers, eBooks, Infogrpahics, Podcasts, workbooks, guides, programs, slideshows and really any media form as a way to drive SEO and customer engagement.


As an example offers a budgeting tool that is free to use and encourages people to engage with the website. It doesn’t sell anything it is just a complementary, complimentary tool that works alongside the comparison services the company provides.


Creating something “above and beyond” for your potential customers makes them trust your brand and builds their engagement with you as a company. It is a way for you to demonstrate your expertise, offer help and guide your potential customers towards your products and services.


We can use this content on site as a traffic source like a landing page, we can use it to increase our email newsletter and social media conversion rates and, most importantly, we can use it to create links.


We can offer our flagship, branded content to identified strategic partners – they can offer cover it on their website or offer it to their own customer base through newsletters and on-site downloads. We can ask them to link to it from their resources pages and from within their content. If the flagship content is the best thing ever written on a topic people will WANT to cover it – most of the time for free.

So Content Marketing
For digital marketing agencies content marketing really needs to form the bedrock of SEO and marketing campaigns for all online businesses. It offers us the best opportunities to engage with customers, increase sales and increase traffic.

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BrightonSEO – The Future of SEO Today

I was recently fortunate enough to spend a day out of the office at BrightonSEO – the UK’s top SEO conference. I thought it would be good to share with you some of the key insights I gleaned from the excellent speakers and workshops I attended throughout the day. With SEO there is a constant source of new inspiration and I came away feeling excited about a host of new concepts and ideas.

So without further ado; here are my four biggest takeaways from BrightonSEO.

Act Global Think Local
One of the biggest oversights in modern SEO is to avoid international marketing and outreach entirely. After all – we are trying to get UK customers so why would we outreach to non-English speaking countries?

  • 72% of the world’s internet users do not speak English. 
  • Yet nearly every country in the world has English speakers. 
  • English is STILL the language of business. 
  • Great content appeals to everyone – not just specific nationalities

The point here is that we should be trying to reach these people with our content and our marketing. Even if they are not our target market, even if they do not speak our language, we are missing an incredible number of opportunities if we fail to look at the international appeal of our highest quality content.

Don’t read the news be the news
In every company there are a myriad of people who keep up to date with the latest industry trends and events. Every industry has a daily flow of important information. What companies need to capitalise on is that customers also want to know the news that affects them.

This creates a great opportunity for us to be part of the news; increasing our presence and increasing our brand authority.

In order to be successful in news you need to make sure; 

  • That you respond to new news items quickly. 
  • That your news is relevant to your target markets
  • That your news creates an emotional connection with your reader
  • That your news is attention grabbing

When it comes to news content the takeaway is that we need to have systems in place to effectively be part of the news if we are going to increase our reach.

Turning Negatives into Positives
Over the last year the SEO world was rocked by a huge swathe of algorithmic and manual penalties that forever changed the landscape of online marketing and link building.


Many sites that had performed healthily for years were penalised as Google sought to improve user experience by making it harder for sites to game the algorithm.


As a result we all now need to be more careful with how we create backlinks. However, we also need to monitor our existing backlinks regularly. Old links can suddenly become bad links and a ranking penalty is a headache we’d all like to avoid.


So what can we do?

  • Perform a link audit to identify “bad” links.
  • Take action to clear any potential threats by asking for the links to be made no-follow, removed or to use the Google Disavow tool.
  • Set up a regular monitoring schedule to track link health.

Monitoring our links is incredibly important to maintain our site health. Thankfully there are a swathe of tools that can help to track our links available, e.g. Kerboo

Change is Inevitable
As a final thought I wanted to share some of the interesting concepts we are being exposed to from Google. Google is now the world’s largest data holder – they have more information on web-users than any government agency, company or international body.

Their business model is one that is increasingly moving towards data – whether it is targeted advertising, customer use or direct sales. They want to use as much information as possible to deliver better targeting, more personalisation and increase the user experience – whilst increasing their bottom line.


We’ve already seen Google Plus, Google maps, Google Glass, Google everything. What we are likely to continue to see is a move towards CONTEXT over content. Google will use its consumer data to target websites and customers.


As a result we need to be prepared for more changes – we need to become more fluid in our ability to market and we need a more integrated approach to marketing and SEO. We need to be targeting our audiences more carefully and using contextual data to shape our marketing and SEO programs.


27th October 2014

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5 Significant Messages for the Future of Link Building
link building go mungo seo

The best SEO techniques or practices change as Google’s guidelines evolve, but the thing that remains unchanged is the significance of links. Besides the existence of other basic concerns like crawlability, indexation, architecture of the site and duplicate content, link acquisition or link building needs to be a primary consideration.

Links are still considered as the strongest signals that we can give to Google and other search engines about the importance of our content and site. With Google’s war on spam links and key messages taken from various conferences I've attended, I have a few significant messages that should be addressed within SEO. These messages are as under:

  • Links are still the central part of Google’s search algorithm.
  • Link building and content marketing are different from each other fundamentally.
  • Content marketing is not easy to do in the right way.
  • Link building can boost your Content Marketing efforts.
  • You can build links even if you don’t have great content.

Links are still the central part of Google’s search algorithm: Links are extremely powerful but we all are aware of the Google’s recent clampdown on link building activities. We need to make sure that our link building strategies are effective, safe and for long term.  This clampdown has led most of the SEO professionals to search for new ways to create powerful and safe links. This has led several people toward Content Marketing, with links as a primary concern.

Link building and content marketing are different from each other fundamentally: There are many people right now, who think that content marketing is the new way for link building and have titled it as “link earning” or “link acquisition”.


But, the truth is that content marketing is neither link building nor even SEO. There is no surety that your content will be visible in search or in fact creating more content will guarantee your site becomes more visible in search.


Both Content Marketing and link building (SEO) are different from each other. Content Marketing is about creating powerful and valuable content that is worth sharing, and link buidling (SEO) is about creating search visibility.  

While creating the content, your primary concern should be providing valuable content and engaging with your target audience. Sounds easy, but it’s not.

Content marketing is difficult to do in the right way: Valuable Content creation requires:

  • Industry experts
  • Editors
  • Designers
  • Writers
  • Technical staff

Content Marketing needs the support of people with diverse skills. Without any investment to ensure that the content remains valuable, unique and engaging, you are simply wasting your time, money and other resources. Thinking that a single person can create a valuable and engaging content is wrong, he/she will just create a draft which is not at all beneficial.

Link building can boost your Content Marketing efforts: SEO should be done on every content Marketing campaign. Creating a valuable or amazing content is not enough; you still have to market it. SEO can help to increase the visibility of the content.


Below I have mentioned the advanced link building strategies according to the latest Google updates: -

  • Find Relevant websites for Linking
  • Links from quality content based Websites
  • Build links on Long tail Keywords instead of exact anchor text linking.
  • Brand Name and Homepage URL Promotion
  • Social Sharing of informative relevant articles.
  • Participate in on-topic Question and Answer websites.

If you are investing in content, then it is important to invest in visibility also. Without intelligent content marketing you are leaving the precious opportunities on the table. A good SEO can boost your content marketing efforts.


You can build links even if you don’t have great content: It is not important that for building links, you need to do the content marketing. Yes it is true that both content marketing and link building can do wonders or act as a flywheel but content marketing doesn’t make sense for all. There is no single size that fits all internet marketing solutions.


You can build the links using:     

  • Contests
  • Local links
  • Reviews
  • Community engagement
  • HARO
  • Fresh Mentions

Summary: Appropriate and effective link building has always been an innovative and powerful attempt at demanding added value. Content, therefore is not the only method of adding value to the internet.

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Use Your Google Account To Help Determine Links
link building

I am becoming more and more convinced that Google wants to utilise all the data collected in Google Analytics and utilise it to determine page rank.

When you look at all referrals for example, if you are lucky enough to have a large amount of inbound links collected and listed by google, then look at these links and see how much traffic they are returning for you.  If Google has listed theses links then I am pretty convinced that they must hold a certain amount of value and therefore must be used by google to help calculate ranking.

There are other many other data capture functions that I believe are or will be used more and more as metrics by google to determine page rank. Bounce rate, flow control, etc.

When determining what a good link is have a look and dig around in your own backyard first before looking at page rank, moz rank, semrush rank, etc. Google analytics is nice and scalable. As time goes by your google account will continue to evolve and become more and more useful as a resource to measure good links. This will also tell you a bit about the links that don’t appear in Google analytics. In my opinion these links won’t carry as much value.

As things have changed recently in terms of quality over quantity, what I mean by this is that it is not so much the amount of links that you have pointing to your website but how important each and every link is becoming. For Google it must be easier to use google analytics to help it determine this metric by using the tools mentioned above.

Google has also made a lot of changes to its dashboard and also to the look and feel of the Google account.  These changes are strong indications that Google is developing and improving its search algorithm to take into account of analytics and webmaster tools.

I am finding myself using Google’s webmaster tools and analytics more and more as part of my ongoing SEO strategy than I have ever done previously. Although this has evolved mainly out of determining bad links in the aftermath of Penguin and Panda algorithmic updates, using the linking most feature but also I find myself carrying on using it to help my SEO campaigns.


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Writing Good Content? Important To Any Company Providing SEO Services
content marketing

To be found in the wilderness when referring to the Internet has changed a lot recently. The days of over optimising and keyword stuffing your paged in order to rank higher in the search engine results, are now long gone. Gone too are the days of building tons of links with only one anchor text to get a page to rank for that keyword.  Sadly, however many digital marketing providers still advocate link building as the best form of getting quick rankings. Quick, maybe? Sustainable? NO.


These days getting ranked can be hit or miss if you don’t know what you are doing. It involves getting three key elements right. They are On Page SEO, Off Page SEO and Content Creation.

Having great content is an often forgotten piece of the search engine puzzle. Many people sort these elements in the wrong order. The norm is to put up a few pages of poor content, then start blasting all sorts of links at them, in a bid to get the page ranked. The correct sequence should be to create epic content, optimize it (On page SEO) and move on to creating more content.

What is Good Content

Your content can be in any form. videos, podcasts, running an active forum, infographics, or writing blogs. Writing great content involves research and some creativity, whilst maintaining a high level of quality. Remember, Google is about ”...providing what’s best for web users, by encouraging web masters to create original, high-quality content..“

Hence your primary focus should be on creating the best content you can.

Depending on the niche/market/vertical/industry that you are creating content for, you may have to create excellent Pulitzer prize winning content or a few informational graphs will do just fine. Some industries may require really technical writing, others may use a lot of specialized terms in their content.

The Role of Good Content in Search Engine Rankings

Now that you know what good content is, how can it help you? The best content:
·    Educates them,
·    Assists your visitors make important decisions
·    Solves a problem for visitors.
·    Is Easy for visitors to understand and connect with
·    If it can entertain them at the same time, you are on to a winner.

If your content can achieve all these, visitors who have visited your site before and had a  great experience through your content, will return again and again.

The long term effect of this is that you don’t need high search engine rankings to be found. Your visitors become ambassadors of your brand. They  spread the gospel of you on social media and in forums. Your site naturally attracts links and the multiplier effect is a higher ranking in the search engines.

How to Create Good Content

The key to excelling at marketing with the right content is to really know your market. The people who visit your site are the ones who will take the actions that will keep you in business. In the light of the newest Google update dubbed Hummingbird; Google is moving towards understanding more conversational search queries and providing correct results.

While the announcement of an update scared many SEOs, it shouldn’t. If content is being created by a knowledgeable individual and it is easy to understand for the visitor, questions and queries will naturally be built into the content.

Your articles and blog posts should be trying to explain a concept to someone else without you coming across as talking over their heads.

Like Neil Patel, founder of QuickSprout noted, ”..content marketing is the new SEO..”

Writing good content is a key part of getting found in the SERPs. It is a strategy that is the backbone of the Internet itself. Creating content is something that should be taken more seriously than building links. It Is more difficult to do, but worth much more.

Too busy to create your own content? Hire a company providing SEO services to help you craft content that your audience will connect with. They can then repurpose your content in many ways to get the most bang for your buck


Written by Ade O



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The Flair for Creative Writing
creative writing

While many people think that writing does not require much skill, it is what is largely required to come up with a good copy. It is difficult to imagine how to communicate a product or service to different markets and media if the ability to convey is lacking. It can only result to dismal copy that is not only stale, but also vague and irrelevant. In copywriting, a copy that does not directly connect cannot remain for long.

The most advantageous copywriting skills to be possessed by people dreaming to become copywriters must include a knowledge in composition, grammar, vocabulary, and adeptness in the mechanics of language. In fact, these are the vital elements in writing a copy conveying clear and terse message easily understood by the clients. If there is one mistake in copywriting then it is probably being unoriginal and predictable.

The skilful manner of constructing words, phrases, sentences and paragraphs to create a solid concept dictates the impact a copy can make in persuading people to patronize the product or service. With the use of the right jargon and language, a copy that campaigns even for a relatively unknown product stands the chance of being noticed even by doubtful customers. On the contrary, the absence of creative writing skill can result to nothing but a copy that falls flat regardless of how good the product is or how strong the messages are.

Perceptive Salesmanship
Copywriting is trying to make a sale in print and not persistent telemarketing calls or nuisance salespersons knock on your door. Genuine selling involves knowing the right product to offer that can make customers feel good. It is in understanding what people need and giving them reasons to buy what you offer.

Effective copywriting is having the acumen to feel for the customers and know exactly what they desire. It is guiding them through the process of choosing the product by means of a proposal that suggests the best benefits. However, one mistake to avoid is to become too assuming and forceful in getting people to accept the bid immediately. Although creative copywriting can persuade people at the first instance, it's different with clients who take time to decide and who have the convenience of just clicking no.

It is easy to spot a copy oozing with copywriting skills possessed by a creative copywriter. It is truthful, credible, and containing information that enlightens the ever-changing mind of potential clients. Most importantly, it is powerful enough to trigger the right response and motivates the reader to do the required action. It is also very important within an SEO company's strategy who provide seo services.


Written by Gizelle Marie

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How to Find the Best SEO Company in London
find best seo company

For online marketers, SEO is a non-negotiable.  SEO or search engine optimization is important in any internet marketing strategy.  This is the reason why big and small businesses devote resources in hiring professionals from the best SEO London has to offer.  As there are plenty of these companies, it could be expected that not all of them would be able to provide the same quality of services.  Some professionals are just more experienced, more creative, and more innovative than others.  In all these, the cost factor has not entered the picture yet.  This is because cost should not be the primary consideration for choosing a SEO consultant.  Your primary consideration should be your needs and how the services of these SEO companies would be able to address them.

Take the following steps to find the best SEO company for your needs:

1.       Evaluate your needs.  You cannot skip this step.  This will lay the foundation for your search.  The type of online marketing activities and strategies you have should influence your criteria for searching for the right SEO consultant.  There are professionals that specialize in specific SEO techniques.  When you know which techniques would best serve your needs, you can narrow your search to only those who are experts in these fields.  Websites of these SEO companies have descriptions of the type of businesses they serve best.  Browse through these sites and find out if they offer the services that you need.

2.       Check out your options.  Evaluate several options.  Compare their services.  Read reviews.  Find out about the experiences of their past customers.  You would likely find samples or actual stories about successful optimization projects.  List down a couple of these options and then trim it down according to the best fit to your needs.

3.       Have a go-see.  Schedule meetings with the SEO consultants.  Alternatively, you can send them your questions via email and see how they respond to your inquiries.  You need to have a feel of how they treat their clients and how knowledgeable they are in what they are doing.  There are some consultants who can pitch packages that they feel best fits your needs.  Based on these interactions, you can already make a decision on which SEO company to hire.

4.       Negotiate for the best package.  This is another part that cannot be skipped.  Once you have made your choice, you can discuss the cost aspect of SEO project.  Negotiate for the best service packages possible.  Be willing to work in phases if you have a limited budget.  Once you get results from on phase, you can reinvest your profits into the succeeding phases of your SEO project.


Written by Gizelle Marie

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