Your site’s code must be optimised so that it can be well spidered and catalogued by search engines. It is possible to think of the internet as a huge library, of which there are billions of pages. Google and other search engines travel through the pages attempting to create an index of all the pages, which ends up as search engine results. To create this index search engines rely on certain tags and key points of information within documents to tell them what they are about. They also rely on defined code layouts and structures being included in the pages so that they can understand them.
For this reason web pages that have poor titles and descriptions will not be well indexed, and badly coded sites will be rejected or penalised by search engines as they are harder for them to understand. We will ensure that the code in your site is reformatted in the best possible way, this will not necessarily change the way your site looks, but can have dramatic effects on search engine placements. This is done by a variety of methods, including:
Compliance - Making HTML code in your websites compliant to W3C guidelines, the governing body for internet specifications. This will ensure it is read well and indexed easily.
Reformatting the copy of your website - using correct HTML tags and ordering Keyword density. It is important that your text contains keywords in the correct parts of your documents to help search engines recognise what your page is about and help people find it when they are searching.
