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search engine optimisation

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website optimisation

Your site’s code must be optimised so that it can be well spidered and catalogued by search engines.

 

Ensure browser compliance - All your sites code is checked and validated according to the strictest level of W3C guidelines. We will also maximise the internal links in your site to ensure all your pages will be spidered by search engines to maximum efficiency.

Keyword analysis - We will research the most searched on key phrases that are returning guaranteed monthly search results, and therefore strongly recommend focusing on for your SEO campaign. It is not only important to aim to get you to the top of the search engines lists but also that we get you to the top with keywords that people are actually searching on.

Competitor analysis - We will analyse your best performing competitors in your field to ascertain the keywords they are using and the density at which these keywords appear in their sites. Obtaining good keyword density is of high importance, and the density used varies in different markets.

 

Web Page Optimisation - It is possible to think of the internet as a huge library, of which there are billions of pages. Google and other search engines travel through the pages attempting to create an index of all the pages, which ends up as search engine results. To create this index search engines rely on certain tags and key points of information within documents to tell them what they are about. They also rely on defined code layouts and structures being included in the pages so that they can understand them. For this reason web pages that have poor titles and descriptions will not be well indexed, and badly coded sites will be rejected or penalised by search engines as they are harder for them to understand. We will ensure that the code in your site is reformatted in the best possible way, this will not necessarily change the way your site looks, but can have dramatic effects on search engine placements. This is done by a variety of methods, including:

 

Compliance - Making HTML code in your websites compliant to W3C guidelines, the governing body for internet specifications. This will ensure it is read well and indexed easily.

 

Reformatting the copy of your website - using correct HTML tags and ordering Keyword density. It is important that your text contains keywords in the correct parts of your documents to help search engines recognise what your page is about and help people find it when they are searching.

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