What we do
There are 2 main methods in Search Engine Optimisation (also known as Search Engine Optimization) that are used to optimise websites and obtain better search engine rankings.
These are known as Website Optimisation (on-site optimisation) and Offsite Optimisation (link building).
Stage 1 - Keyword and Competitor Keyword Analysis and Code Improvement (Website Optimisation)
Ensure browser compliance - All your sites code is checked and validated according to the strictest level of W3C guidelines. We will also maximise the internal links in your site to ensure all your pages will be spidered by search engines to maximum efficiency.
Keyword analysis - We will research the most searched on key phrases that are returning guaranteed monthly search results, and therefore strongly recommend focusing on for your SEO campaign. It is not only important to aim to get you to the top of the search engines lists but also that we get you to the top with keywords that people are actually searching on.
Competitor analysis - We will analyse your best performing competitors in your field to ascertain the keywords they are using and the density at which these keywords appear in their sites. Obtaining good keyword density is of high importance, and the density used varies in different markets.
Trace Backlinks - We will also analyse your main competitors to find out who links to them. Often sites that link to your competitors will link to you, and getting your links placed in these places will help greatly to improve your visibility
Stage 2 – Link building, PR and Monitoring Traffic (Offsite Optimisation)
Ethical Linking - We will constructively build links to you with relevant companies. If you are a shoe shop we won’t link you with pig farms or put you in directories with unrelated websites as this can actually harm your ranking. We will take the keywords from our research and use these to generate contextual links to your site in relevant places. This helps search engines to know what your site is about.
We use only ethical methods of search optimisation which do not risk getting you black listed from search engines. Some companies may offer quick fix schemes but these may run the risk of your site getting black listed, and often as soon as you stop paying the premium all the links to your site will disappear, along with your ranking. The methods of link building we use create permanent relevant links into your site, which will stay regardless of whether you continue in the long term with us or decide to start managing things yourself later. By using our link building services you will be laying a solid foundation and then building on it rather than using some other quick fix scheme.