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HOW BIG IS GOOGLE?

25th of July 2019
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Google takes the term titanic to new heights. There are few other corporations in history that can boast the same kind of influence and power that Google has over the everyday lives of billions of people. They have attained the most impressive of status symbols for corporations - their name has become a verb.

But just how big are Google? We all know that they’re doing well as a business, but how do you go about quantifying something as massive as Google? Well, we’ve done the hard work for you and compiled the numbers behind the search giant, and they are impressive!

How Far They’ve Come

If you are old enough to remember the heady days of 1996, you may remember how difficult it was to find anything online – modern internet users have no idea how good they’ve got it. Even back then, Google was achieving the seemingly impossible, having managed to index a whopping 25 million web pages. At the time, with the internet still in its infancy, it is hard to overstate how game-changing Google’s tech was for the time.

But 25 million web pages are only a tiny fraction of the number that Google needs to have indexed in order to be useful to the modern internet user. In 2014, Google had indexed approximately 45 billion web pages. That number has only grown since, though Google is cagey about the precise figures.

Making Money

While most of us use Google in our day to day lives, a lot of people aren’t aware of ever giving them their money. Of course, you are giving Google money every time you buy an app through the Android app store. But just how much money, you ask?

Google’s parent company, Alphabet, has an operating income of $26 billion. In 2010, the operating income for the entire business, which was then all under the Google brand, was $8.3 billion.

Searching

Google.com is the most visited website in the world, with the service accounting for a little over 88% of all internet searches. Since search engines first emerged, Google has consistently been the market leader by a wide margin.

Anyone who has a website or a business in today’s world needs to appreciate the importance of search engines, Google in particular. Marketing a business online today means that you must know how to play the search engine’s game. You want your business to be one of the first results when people search for terms relevant to what you do.

Digital marketing today takes place almost entirely in the online arena. The businesses that do best are those that understand how to intertwine their strategies across disparate forms of media. For example, an organic social media campaign is an excellent way of growing your followers and raising your profile. If you can work in a particular keyword or hashtag, then target that term for SEO, you will amplify the impact of each individual strand.

Organic Search , Paid & Social Stats 2019

- Search produced 23% of all site visits and 21% of mobile site visits in Q2 2019.

- Phones and tablets produced 59% of organic search visits, compared to 65% of paid search visits.

- Spending on Google search ads grew 15% Y/Y in Q2 2019, down from 16% in Q1 2019.

- Click growth was slightly weaker at 10% in Q2 2019, while CPC growth was steadier at 4.5%.

- DuckDuckGo organic search visits were up 49% Y/Y across all devices as the search engine's share of the total US organic search increased from 0.4% in Q2 2018 to 0.6% in Q2 2019.

- Site visits produced by Facebook were up 29% Y/Y, while Instagram visits rose 56%, and YouTube visits improved 22%


source: Merkle

Google is a gargantuan business, and their dominance over the search engine market is quite unlike any other business in history. If you have a website, brand or business that you want to promote, you need to engage properly with your SEO.

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