PROJECT TYPE: SEO, NEWS & BLOGGING
Carpenter’s Nursery & Farm Shop is a family run garden centre in St Albans selling quality home grown vegetables and plants to consumers since 1923.
We started with the SEO campaign to help improve the website's ranking in the search results pages and to increase traffic on the landing page from customers living in and around the St Albans area. Harpenden and Welwyn in particular are very important market places for Carpenters Nursery and they wanted to attract more customers from these areas too as there isn’t a farm shop or garden centre there.
Start date: October 2016 – present
Go Mungo SEO first stared to optimise the website by running a full technical SEO audit. With a fully optimised site in place and one that the client was happy with our team began working on a content marketing campaign based on keywords researched to help target the most searched on key phrases that return monthly search results.
The performance of the campaign was measured incrementally year on year. Organic search traffic grew steadily by 100% in the first year and then by year 4 this grew rapidly by 300%.