Content marketing needs to form the bedrock of SEO & marketing campaigns for all online businesses. It offers the best opportunity to engage with customers, increase sales and increase traffic.
No content marketing program is complete without a flagship content piece or pieces. We can help develop and distribute whitepapers, eBooks, Infographics, Podcasts, workbooks, guides, programs, slideshows and other media forms as a way to drive SEO and customer engagement.
Creating something “above and beyond” for your potential customers makes them trust your brand and builds their engagement with you as a company. It is a way for you to demonstrate your expertise, offer help and guide your potential customers towards your products and services.
We will use this content on site as a traffic source like a landing page, we can use it to increase our email newsletter and social media conversion rates and, most importantly, we can use it to create links.
We will offer our flagship, branded content to identified strategic partners – they can offer to cover it on their website or offer it to their own customer base through newsletters and on-site downloads. We can ask them to link to it from their resources pages and from within their content. If the flagship content is the best thing ever written on a topic people will WANT to cover it – most of the time for free.