Every industry has news to share. Positioning your brand at the forefront of industry news is essential to establish your expertise and to deliver returning traffic.
By publishing a regular blog and news update service you encourage people to come back to your website on a daily or weekly basis; they become more trusting of your brand and are more likely to convert into a paying customer.
With new businesses one of the most exciting developments is trying to gain acceptance into Google news. We can start this very simply with a regularly updated news blog. After several weeks we submit our news story feed to Google News. Google News has very strict publisher guidelines – with the onus being on non-commercial, informative content. The submission process can be very quick – less than a week, or it can take several months to complete.
Once you are included your news story updates will automatically be included in Google News feeds. This delivers a surprisingly large volume of traffic and is also a fantastic source of completely natural links for your website. People will pick up your story and share it – if it is relevant and informative.
In terms of SEO this approach offers two main benefits outside of customer engagement and brand building. Firstly, it delivers relevant natural links using a hands off approach when people link to your story – which Google loves! Secondly, it makes your site look better to Google.
In an age of manual penalties and algorithm updates playing by Google’s rules and utilising their features helps ensure that your site is “considered” as an authority. In terms of long term SEO and future-proofing your website nothing is quite as effective!