It's important to analyse your market place to find influential journalists, thought leaders and bloggers in that market, and reach out to them to create the best media coverage for your company.
We provide an outreach SEO service that aims to build long term relationships with journalists, thought leaders & bloggers. The idea is to create the best opportunities of getting your relevant media covered in the most effective way possible.
Building relationships is an integral part of SEO. Relationships with bloggers, influencers, journalists, and webmasters must be built on trust, or they will be reluctant to publish your content. And if you can’t find anyone to publish your content, it’s difficult to build valuable link equity or find new customers!
Relationships come in all shapes and sizes, but they must always be mutually beneficial. If you provide value in the form of great content or useful industry insights, your connections will be happy to publish anything you send their way.
Great SEO relationships begin with superior content. Whether this is an insightful blog post or a fun infographic will depend on your industry and/goals. All content should be created with the target audience in mind and suitable for the placement. If you tick all the right boxes, it’s much easier to forge helpful relationships with new contacts.
Be human. People don’t want to deal with faceless corporate brands or AI bots. They will want assurances that you are a real person.
Personalise your emails to new contacts. Give them a link to your website or social media pages, so they can verify you exist. It doesn’t hurt to make a phone call too. Speaking over the telephone or arranging a coffee meet-up works wonders when you’re trying to build a relationship with a blogger or journalist.
Go Mungo SEO is UK's leading SEO agency that has spent more than 10 years building mutually beneficial relationships with businesses, SEO partners, journalists, bloggers, and influencers. We have put the building blocks in place so your business can take advantage of our connections. Contact us today for more information about how we can help you!
Our team of experienced content writers will offer journalists timely and relevant content. This gains great exposure for PR purposes, building link equity at the same time.
Great SEO is built on killer content. The internet is full of poorly written, unoriginal content, but in recent years, search engines like Google have cracked down. Websites are now penalised for having content that offers nothing useful to the reader.
Content and relationships are inextricably intertwined. Websites won’t publish content that does not fit their readership or brand message. High-quality content is well-researched, well-written, on-message, and contains the right keywords.
Most people associate content with the written word – blog posts, social media posts, etc. – but visual content such as video and infographics are just as valuable. Visual content makes it easier for a reader to digest complex information. Because of this, videos and infographics come a close second after blog posts in terms of performance stats.
The problem with content is that not everyone is a good writer. You may have a good idea of what you want to say, but can you weave magic with words? Good writers don’t grow on trees. It takes skill and experience to craft killer content. Not only do you need an excellent grasp of English and grammar, but you also need to understand the fundamentals of SEO.
Since most brands have neither the time nor the inclination to create their own content, we are here to help.
At Go Mungo SEO, we understand the value of great content. Our writers have lots of experience producing high-quality content for brands and businesses. We can write guest posts, blogs, web content, white papers, press releases, and more.
Whether you are looking to build link equity or lasting relationships for your digital marketing campaign, we are here to help. Contact us today to learn more!
Go Mungo SEO Limited
46b Queens Head Street