E-COMMERCE SEO CASE STUDY

Raffya - Unique clothing crafted with love. Travel-inspired prints & textures meet artisan techniques.
two young women standing near a rocky shoreline

E-Commerce SEO Case Study

PROJECT TYPE: SEO

magnifier image3K+ MONTHLY SEARCHES
raffya organic traffic chart

Client

Raffya, a UK-based fashion brand known for its boho-inspired women's clothing featuring travel-inspired prints and artisan techniques.

Industry: E-commerce (Fashion)

Campaign Duration: August 2023 - February 2024


The brief

Raffya sought to enhance its online visibility and drive targeted organic traffic to its website, particularly for branded searches. The primary objective was to position the website prominently in search engine results pages (SERPs) to increase traffic and brand awareness.

The Campaign Strategy

  • Technical SEO Audit:
    Go Mungo SEO initiated the campaign with a comprehensive technical audit of Raffya's website. This audit identified areas for improvement, including site speed optimization, mobile responsiveness, and structured data implementation.
  • Website Design Enhancement:
    Based on the audit findings and client specifications, the website's design was refined to ensure a user-friendly experience. This included optimizing navigation, improving product page layouts, and enhancing visual elements to align with Raffya's brand identity.
  • Content Marketing Campaign:
    A targeted content marketing strategy was developed, focusing on creating high-quality, keyword-rich content that resonated with Raffya's target audience. This involved crafting engaging product descriptions, blog posts, and landing pages optimized for relevant search terms.
  • Offsite SEO Strategy:
    To bolster domain authority and improve search engine rankings, an offsite SEO strategy was implemented. This included acquiring high-quality backlinks from reputable sources within the fashion and lifestyle industry, enhancing Raffya's online credibility.

The Results

The SEO campaign yielded significant improvements in organic search performance:

  • First 3 Months: Organic search traffic increased by 150%.
  • 6-Month Mark: Organic search traffic maintained a 2070% increase.

These results demonstrate the effectiveness of a holistic SEO approach in driving sustained organic growth for e-commerce businesses.