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While most people understand the importance of backlinks when it comes to SEO, for some reason, a lot of people still fail to realise that internal links play an essential role as well.
Local SEO is both misunderstood and undervalued by a lot of business owners nowadays. But, depending on your line of business, you could reap just as much benefit, if not more, from local SEO as you do from regular SEO.
Search engine optimisation strategies have focused on content or search engine marketing. They say that a picture equals a thousand words, but recent studies show that one minute of video is equivalent to hundreds of thousands of words of text for your audience. Let’s look at the reasons why you should use video as part of an SEO strategy.
If you aren’t familiar with the principle of SEO, it’s quite simple. It is simply the process of optimizing your business's website and marketing efforts to boost its popularity on search engines like Google and Bing. While many businesses would like to believe that they can take a “set it and forget it” one size fits all approach to SEO, it’s much more complicated than that.
Google has been mixing up the local landscape a lot recently with some quite, in places, ridiculous changes. As ever we have to adapt to make sure that your rankings continue to grow and that we match Google change for change.