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When most people think about SEO, they usually think about things like social signals, high quality backlinks, good content, etc. But many are completely unaware of negative SEO. What is negative SEO you ask?
While the holidays may only be three months away for most people, for many marketers, the holidays have already started and some may have considered optimising their SEO for the season. But how important is seasonal SEO exactly?
There was a time when voice search was fairly marginal and was mainly confined to Siri. But now, more and more people are using tools like Google Voice and Alexa and it’s essential for anyone with a website to start thinking about voice optimisation.
If you own any type of business and you’re just getting started, content marketing is essential if you want to increase brand awareness. It can also be one of the most cost effective advertising methods when used right.
While a discussion about link building tends to focus on external links bringing people to your company’s website, internal link building is equally important to your site’s search engine optimisation.