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Search engine optimisation (SEO) is essential for any online venture because, without it, a business would be lost among the millions of websites that are live on the internet.
Over the last few years, social media has started having an increasing influence on search engine rankings and how marketers are approaching SEO. Most of these changes have to do with a shift in Google’s philosophy towards a better user experience and a more democratised search engine.
Link building will continue to play an integral role in SEO in 2018. After all, links are one of the top three most important factors that Google uses to rank pages in its search results.
If you’ve already started looking for a reputable SEO agency, you are probably overwhelmed by the sheer number of companies out there.
Europe's premier search marketing event, SMX London, returns to etc venues at 155 Bishopsgate on the 22d and 23rd May, 2018, and it's an event that's not to be missed by anyone with an interest in SEO.