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Google takes the term titanic to new heights. There are few other corporations in history that can boast the same kind of influence and power that Google has over the everyday lives of billions of people.
Ranking for your own brand is automatic, no? Actually, not at all. Whilst you’d be mistaken for believing that ranking well for your brand happens because Google understands it, and that you should be in the number one position for branded searches, unfortunately the search results don’t always reflect that. In fact, companies that care about branding and wish to rank for their brand name have to work at it.
You could approach SEO at any angle when it comes to marketing a website for a better search engine presence. But, something that can’t be overlooked is content marketing. Google has, over the years, paid particular attention to those sites/blogs that provide good, readable content to their visitors.
Influencer marketing is becoming an increasingly popular strategy for businesses and it has its roots in advocacy and public relations.
The introduction of .dev isn’t a surprising move, especially since there are more generic top-level domains (GTLDs) being introduced to the market right now. The main purpose of these new GTLDs is to allow brands, organisations, and individuals access to shorter domain names, making the World Wide Web more usable as a whole.