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There are numerous angles you can investigate when looking at marketing your website to improve your search results. However, Content Marketing is still something that should not be overlooked. Providing relevant and useful content on blogs and sites is still something that Google et al. pay particular attention to when deciding on what site they want to rank.
Ranking for your own brand is automatic, no? Actually, not at all. Whilst you’d be mistaken for believing that ranking well for your brand happens because Google understands it, and that you should be in the number one position for branded searches, unfortunately the search results don’t always reflect that. In fact, companies that care about branding and wish to rank for their brand name have to work at it.
Influencer marketing is becoming an increasingly popular strategy for businesses and it has its roots in advocacy and public relations.
The introduction of .dev isn’t a surprising move, especially since there are more generic top-level domains (GTLDs) being introduced to the market right now. The main purpose of these new GTLDs is to allow brands, organisations, and individuals access to shorter domain names, making the World Wide Web more usable as a whole.
In a not-so-surprising move, John Mueller from Google has talked about the big changes coming to Google Image Search this year. Changes to image search were always imminent, especially with the success of the Shopping tab on Google.