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The SEO landscape is constantly shifting and changing with time. In order for websites to keep their SEO scores high and ensure a steady stream of traffic throughout the year, it is important to have an informed SEO strategy that takes into account all the most recent developments.
2019 has been another busy year for SEO professionals. As in previous years, we have seen numerous updates that have reshaped the SEO landscape in a variety of different ways. Below are some of the best and worst developments for SEO in 2019.
There are numerous angles you can investigate when looking at marketing your website to improve your search results. However, Content Marketing is still something that should not be overlooked. Providing relevant and useful content on blogs and sites is still something that Google et al. pay particular attention to when deciding on what site they want to rank.
Ranking for your own brand is automatic, no? Actually, not at all. Whilst you’d be mistaken for believing that ranking well for your brand happens because Google understands it, and that you should be in the number one position for branded searches, unfortunately the search results don’t always reflect that. In fact, companies that care about branding and wish to rank for their brand name have to work at it.
Influencer marketing is becoming an increasingly popular strategy for businesses and it has its roots in advocacy and public relations.