SEO AGENCY IN LONDON

Why SEO Matters For Your Business

With 90% of people using Google, where your website ranks in search results significantly impacts how many people will find you. The higher your site ranks, the more likely people are to click on it and visit your business.

SEO (Search Engine Optimisation) is crucial for your business because it helps you get discovered by potential customers online. As more and more businesses are competing for online visibility, it's becoming increasingly important to use SEO to stand out from the crowd.

Why Local SEO Is Essential For Small Businesses

As a London-based SEO company, we understand how crucial it is for small businesses to connect with customers in their local communities.

While broader SEO efforts are vital, local SEO focuses specifically on making your small business visible to potential customers in your immediate service area. Think about it: when someone in London searches for coffee shop near me or plumber in Islington, they are looking for a local solution, ready to take action.

Ignoring local SEO means missing out on a highly targeted, often more conversion-ready audience. Improving your local SEO ensures your business appears prominently in these crucial local searches, including:

• Google Maps: Ensuring your business listing is accurate, optimised and ranks well in local map results.
• Local Pack (the top 3 search results with a map): Aiming to get your business featured in this highly visible section of Google's search results.
• Local Citations: Maintaining consistent business name, address and phone number (NAP) consistently across relevant online directories.
• Local Reviews: Building a positive online reputation by encouraging and managing customer reviews on platforms like Google Business Profile and industry-specific sites.
• Local Content Optimisation: Tailoring your website content with location-specific keywords to attract nearby searchers.

By investing in local SEO with Go Mungo SEO, you can:

• Attract More Local Customers: Reach people actively searching for your products or services in your area.
• Increase Foot Traffic: Drive more in-person visits if you have a physical location.
• Build Community Presence: Become a recognised and trusted name in your local area.
• Outcompete Larger Businesses: Compete effectively with bigger brands for local search visibility.

Don't let local customers pass you by. Let Go Mungo SEO help your small business become a go-to option for local searchers.

SEO That Delivers Exceptional Results

Our SEO campaigns continue to benefit our clients long after they’ve engaged our services. Whether clients choose to maintain a scaled-back campaign or implement our strategies internally, they benefit from our depth of knowledge, including our focus on understanding technical SEO to address issues like crawlability, site speed, and schema markup—all critical for sustainable rankings.

Our track record of success speaks for itself. Many marketing directors have experienced firsthand the value we bring to their businesses, leading them to partner with us again and again.

What sets our SEO campaigns apart is that we focus on creating top-quality content, key to any potential customer trusting your brand and increasing user engagement. We create SEO strategies designed to not only increase traffic to your website but also to drive conversions that directly impact your revenue and business growth.

An SEO Agency That Keeps You Informed Every Step Of The Way

Keeping you informed is a priority for us. We want you to have a clear understanding of the work we're doing to drive your campaign forward, so we'll provide regular updates. Our support for your campaign includes the following services:

• Review calls on a monthly basis
• Detailed monthly progress reports
• Quick response times

An SEO Company That Provides Measurable Results

As a results-oriented SEO company, we believe in a data-driven approach. We're committed to using insightful data, tailored to your specific business goals, to drive tangible, measurable results that directly impact your business growth. Here are 4 typical metrics we focus on:

Traffic-related metrics

• Number of search engine visitors: This is your traffic volume from organic (non-paid) search. It's a fundamental indicator of your website's visibility in search engine results pages (SERPs).
• Click-through rate: This is the percentage of people who see your website's listing in the search results and actually click on it. It's calculated as (Number of clicks / Number of impressions) * 100%.
• Average time on site: This metric measures the average duration that visitors spend on your website after clicking through from the search results. It indicates how engaged users are with your content.

Ranking metrics

• Search engine position for specific keywords: This refers to where your website's pages rank in the search engine results pages (SERPs) for the particular terms (keywords) that users type into search engines.
• Appearance in SERP features (e.g. featured snippets, rich results, knowledge graphs): These are enhanced and non-traditional elements on the search results page that go beyond the standard blue links. They aim to provide users with more direct and informative answers or previews. Examples include:
  
  1.    Featured Snippets: Concise answers to questions displayed at the top of the SERPs.
  2.    Rich Results: Visually enhanced results with extra information like star ratings, prices, event dates, and more.
  3.    Knowledge Graphs: Information boxes providing quick facts about people, places, organizations, and things.
  4.    Image/Video Carousels: Visual results displayed in a scrollable format.
  5.    People Also Ask (PAA) boxes: Lists of related questions that users also search for.
  6.    Local Packs: Listings of local businesses with maps and contact information.
  7.    Sitelinks: Extra links to specific pages within a website displayed under the main result.
  
  

Conversion metrics

• Number of conversions (e.g. purchases, sign-ups, contact form submissions): This is the total count of specific, desired actions that visitors complete on your website. The definition of a conversion depends entirely on your business goals.
• Conversion rate: This is the percentage of website visitors who complete a desired action (convert). It's calculated as (Number of conversions / Total number of visitors) * 100%.

Backlink metrics

• Total number of backlinks: This is the overall count of links from other websites pointing to your site.
• Number of unique domains linking to your site: This refers to the count of distinct websites that link to you, regardless of how many links they provide.
• Quality and relevance of backlinks: This concerns the authority, trustworthiness, and topical alignment of the websites linking to you.

Drawing upon these key performance indicators (KPI's), our approach at Go Mungo SEO goes beyond surface-level analysis. We meticulously track and interpret these traffic, ranking, conversion and backlink metrics to gain a holistic understanding of your website's performance within the dynamic search landscape.

By focusing on the number of search engine visitors, we gauge your organic reach, while click-through rate reveals the effectiveness of your search snippets in capturing user interest. The engagement of those visitors is measured by average time on site, providing insights into content relevance and user experience.

Our understanding of your visibility is further refined by monitoring your search engine position for specific keywords, ensuring you're reaching your target audience precisely when they're searching. We also strategically aim for prominent placement within SERP features, maximising your visibility and authority beyond standard listings.

Ultimately, our efforts are tied to tangible business outcomes, which is why we rigorously track the number of conversions and your overall conversion rate, ensuring that increased traffic translates into meaningful results.

As an SEO company we recognise the foundational role of off-page SEO, diligently monitoring the total number of backlinks, the number of unique domains linking to your site and critically, the quality and relevance of those backlinks. This comprehensive data set allows us to identify opportunities for strategic optimisation, refine our tactics and ultimately deliver sustainable growth and a strong return on your investment.

We believe that this data-driven transparency empowers us to be more than just an SEO provider – we become a true partner in your business success.

Proven SEO Results, Happy Clients

At Go Mungo SEO we don't just focus on quick fixes, we implement strategies that continue to deliver results long-term. We don't just promise results - we consistently deliver them. Over the years we have built relationships based on trust with businesses both large and small.

Our prices are affordable and a bespoke professional service offered. We work with brands at varying stages and with diverse marketing budgets so we are more than happy to talk to you about your own requirements.

Ready to unlock your business's online potential?

For a free SEO audit call us on 020 4568 0251 or email us at info@gomungoseo.co.uk.

Remember, when you choose Go Mungo SEO, you are working with one of the UK's leading and most trusted SEO agencies.