ELECTRIC MOTORBIKE SEO CASE STUDY

The client

Magnet Motos is a specialist in electric motorbikes and scooters, offering innovative, eco-friendly alternatives to traditional petrol-powered transport. The brand is passionate about promoting sustainable mobility and educating riders about the benefits of going electric.

The brief

Magnet Motos (originally Spark Motos) approached us to enhance their online presence and increase organic traffic to generate new leads and sales. The goal was to position them as a leading UK destination for electric motorbike enthusiasts, competing with larger, more established brands.

The campaign

Duration: October 2020 – September 2023

We began by conducting an in-depth SEO audit and keyword analysis to identify key opportunities within the electric mobility niche. Our early focus was on improving on-page SEO, optimising product and category pages, and building out supporting content to capture long-tail search intent.

Throughout the campaign, we implemented:

• Content marketing: Educational blog posts around topics like “electric motorbike maintenance,” “running costs vs petrol bikes,” and “how far can an electric motorbike go?” helped establish topical authority and attract searchers earlier in the buying journey.
• Technical SEO: We improved site speed, mobile usability, structured data markup, and internal linking to enhance crawlability and user experience.
• Local SEO: Optimised the Google Business Profile and key local landing pages to drive showroom visits and local brand awareness.
• Backlink building: Secured high-quality backlinks from relevant motoring, technology, and sustainability publications.

Midway through the project, Spark Motos underwent a full rebrand to become Magnet Motos. This included a complete domain migration, requiring:

• 1:1 URL redirects to preserve authority and rankings
• Metadata and canonical tag updates
• Post-launch performance tracking and indexation monitoring

Our collaboration with their web developer ensured a seamless transition with zero ranking losses and an almost immediate recovery in organic visibility.

The results

The impact was transformational.

• 600% year-on-year organic traffic growth sustained even after the campaign ended.
• Dramatic improvements in visibility across key commercial terms such as “electric off road bike,” “e-dirt bike,” and “electric dirt bike."
• A measurable increase in qualified leads and online enquiries.
• Continued growth and rankings stability more than a year after completion — proof of a solid, sustainable SEO foundation.

This project showcases how a well-planned, consistent SEO and content marketing strategy can deliver not just traffic spikes, but long-term organic growth that keeps compounding over time.

Why this matters

Even after the partnership concluded, Magnet Motos continued to benefit from the structures, content, and technical improvements we implemented — a clear indicator of durable, ethical SEO built to last.