FLOORING COMPANY

Our case study covers the successful organic traffic growth achieved year-on-year for Solid Floor, a solid flooring company.
solid floor logo

Flooring Company

PROJECT TYPE: WEBSITE OPTIMISATION, SEO, CONTENT MARKETING

magnifier image2.3K+ MONTHLY SEARCHES
solid floor estimated organic traffic graph

Client overview

Solid Floor is a London-based boutique specialising in high-end timber flooring, offering a curated selection of wide-plank oak and luxury parquet designs. Their showroom, located near Marylebone High Street, caters to architects, designers, and homeowners seeking bespoke flooring solutions.

Objective

Enhance the website's organic search rankings for branded queries and product keywords.

Campaign duration

March 2021 – July 2024

Strategy & implementation

  • Comprehensive Onsite Technical Audit: A thorough audit was conducted to identify and rectify technical SEO issues, ensuring the website's structure was optimised for search engine indexing.
  • Content Optimization: All site content was meticulously updated to clarify its focus for search engines, aligning with targeted keywords and enhancing relevance.
  • Pillar Cluster Model Strategy: Implemented a pillar-cluster content strategy targeting informational keywords, revitalising the blog to address common queries and establish authority in the timber flooring niche.
  • Targeted Keyword Focus: Emphasis was placed on both branded and product-specific keywords, aiming to capture a broader audience and improve visibility in search results.

Results

The strategic SEO initiatives led to a remarkable 300% increase in organic traffic within six months. This surge in traffic was a direct outcome of improved search engine rankings and enhanced content relevance.

Key outcomes

  • Enhanced Organic Visibility: Achieved higher rankings for targeted keywords, leading to increased organic traffic.
  • Improved User Engagement: Optimised content and site structure resulted in better user experience and longer site visits.
  • Increased Lead Generation: Higher visibility and engagement translated into more inquiries and potential clients.

Insights

This case study underscores the importance of a holistic SEO approach, combining technical optimisation, strategic content planning, and targeted keyword focus. By addressing both the technical and content aspects, Solid Floor was able to significantly enhance its online presence and attract a more engaged audience.