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If you’ve been investigating SEO you’ll have undoubtedly been exposed to the idea of outreach. Outreach is a process of securing exposure and links on other websites to increase your own marketing reach.
Traditionally we did this simply for links. In the days of SEO gone by we built as many links as possible to achieve better rankings in the search engines.
The internet has evolved considerably since this point and quality outreach now has a different role to play – we are more selective and we want different things.