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Any savvy marketer will tell you just how important Search Engine Optimisation (SEO) is for both ecommerce and bricks-and-mortar businesses. Having a prudent SEO strategy in place will determine whether your business stands out from the millions of other business on the cyberspace market or becomes obsolete.

Public relations firms have their place, especially when it comes to restoring your reputation after a negative event. Public relations firms can generate good press and positive stories across many different types of media. However, a PR agency is generally not familiar with search engine optimisation. Their actions may or may not help your search engine results, and domain authority even though they may improve your reputation. Let’s look at why hiring a PR agency for link building is a bad idea.

If you’re unfamiliar with SEO, you might not know what a Google slap is. But for those who have been in the industry for a while, the proverbial Google slap is a literal nightmare. Simply put, a Google slap is any significant decrease in rankings after a Google algorithm update that a site may experience. The experience may be disastrous for some, and could even halt completely the flow of sales and visits if search engine traffic was your main source of traffic. However, there are ways a site that has been Google slapped can get back into their good standings. In this article, we’re going to give you a few tips on how you can get back in Google’s good graces.