We post articles about things we like and things we think you might find interesting in digital marketing.
Ranking for your own brand is automatic, no? Actually, not at all. Whilst you’d be mistaken for believing that ranking well for your brand happens because Google understands it, and that you should be in the number one position for branded searches, unfortunately the search results don’t always reflect that. In fact, companies that care about branding and wish to rank for their brand name have to work at it.