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Link building has become a somewhat dirty word in the SEO community. We are all actively trying to push creative marketing, content marketing and a variety of other terms that try and avoid the words “Link Building”. Google’s algorithm changes have made us all scared of actively trying to build links. However, links are still one of the most critical factors in determining how a website is ranked. What has changed is that we are now ultimately looking for quality over quantity. We want links from authorative sites to authorative content.

When it comes to online marketing many companies have a simple plan – increase the traffic to our website and we will increase sales. This is, of course, fundamentally correct. However, it is only part of the picture when it comes to effective online marketing.