24th of July 2023 by Alex Mungo
Google EAT

Google's EAT guidelines (Expertise, Authoritativeness, Trustworthiness) are an important aspect of search engine ranking and website credibility that refers to a set of quality guidelines used by Google's search algorithm to assess the credibility and reliability of web pages and content.

Websites that demonstrate high levels of expertise, authoritativeness, and trustworthiness are more likely to rank higher in Google's search results. Google’s EAT is particularly important for websites that provide content related to health, finance, news, and other sensitive topics, as accuracy and trust are crucial in such areas.

By following these guidelines, you can help improve your website's visibility in the search results and ensure it meets the requirements set by Google. Here are some steps to ensure your site meets Google EAT guidelines:

Create High-Quality Content

Produce content that is well-researched, accurate, and informative. Focus on expertise in your niche or industry and avoid misinformation or low-quality content.

Expert Authors

Have your content written by experts in the field. Clearly display author information, including their credentials and expertise, to establish trust with your audience.

Author Bios and Credentials

Provide detailed author bios on your website, outlining their qualifications and experience. This helps demonstrate the expertise of your content creators.

External Authoritative Sources

Whenever you make factual claims or cite information, link to reputable and authoritative sources to back up your content.

About Us Page

Have a comprehensive "About Us" page that highlights your organization's background, mission, and any relevant certifications or awards.

Build Backlinks from Trusted Sites

Seek to get backlinks from reputable websites withn your industry. These backlinks signal to Google that your content is valuable and trustworthy.

Engage with Your Audience

Respond to comments and engage with your audience on social media and other platforms. Interacting with users helps build trust and shows that you care about your visitors.

Website Security

Ensure your site is secure with SSL certificates (HTTPS) to protect users' data and build trust.

Transparency and Contact Information

Make your contact information, including physical address and phone number, easily accessible. Transparency about your organization adds credibility.

User Reviews and Testimonials

If applicable, display user reviews and testimonials prominently. Positive feedback from real customers can enhance trustworthiness.

Avoid Clickbait and Sensationalism

Clickbait refers to online content, such as headlines, images, or video thumbnails, that are designed to attract attention and encourage users to click on a link, often leading to a particular website or web page. The primary goal of clickbait is to generate more traffic, views, or engagement for a particular piece of content, typically for advertising purposes or to boost the visibility of a website or platform.

Clickbait often employs sensational or misleading elements, promising intriguing or shocking information to entice users, but the actual content may not deliver what was initially promised. Refrain from following these tactics and focus instead on providing accurate information.

Site Design and Usability

Create a user-friendly website with easy navigation and clear layout. A well-designed site improves user experience and helps establish trust.


Ensure your site is optimized for mobile devices, as a significant portion of web traffic comes from mobile users.

Regularly Update Your Content

Keep your content up-to-date and relevant. Outdated information can harm your site's credibility.

Avoid Deceptive Practices

Do not engage in any deceptive practices, such as:

1. Hidden text

This refers to the practice of including text on a webpage that is not visible to website visitors but is intended to be seen by search engines.

2. Cloaking

Cloaking presents different content to search engine crawlers (bots) than what is shown to human users.

3. Spammy link building

This refers to the practice of acquiring low-quality and irrelevant backlinks to a website with the aim of manipulating search engine rankings.

These can lead to severe penalties from Google.

Remember that Google's algorithms and guidelines change regularly, so it's essential to stay updated with the latest developments in SEO and EAT’s principles. Following these guidelines will not only help your site meet Google's EAT standards but also enhance your overall online reputation and authority. Contact us if you need help following EAT's guidelines.

Alex Mungo Founder Of Go Mungo SEO
Alex Mungo

Founder of Go Mungo SEO Alex has a passion for SEO, enjoying sharing his knowledge and experience through his writing.

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