20th of January 2017 by Alex Mungo
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Testimonials and customer reviews should play a major role in any website’s marketing strategy. In addition to building social proof, which is one of the most important aspects of sales conversion, they can have many benefits on the SEO side that should definitely be considered. In this article, we're going to explore the benefits of testimonials and customer reviews for SEO and how you can take advantage of them.

The Importance Of SEO Testimonials

SEO testimonials are important for several reasons, as they can provide valuable insights and build trust among potential clients or customers. Here are some reasons why having SEO testimonials is important:

1. Credibility and trust

Testimonials serve as social proof, indicating that your SEO services have been beneficial to others. When potential clients see positive feedback from previous clients, it builds credibility and trust in your expertise and ability to deliver results.

2. Demonstration of success

Testimonials showcase the success stories of clients who have benefited from your SEO services. This helps potential clients understand the tangible outcomes and results they can expect when working with you, which can be a compelling factor in their decision-making process.

3. Differentiation from competitors

Positive testimonials can set you apart from competitors. If clients share specific examples of how your SEO strategies improved their website rankings, increased traffic, or boosted conversions, it highlights your unique value proposition and differentiates you from others in the industry.

4. Reassurance for potential clients

Investing in SEO services can be a significant decision for businesses. Testimonials act as reassurance for potential clients, alleviating concerns and uncertainties they may have about the effectiveness of your services. Real stories from satisfied clients can help ease the decision-making process.

5. Improved conversion rates

Testimonials can be powerful conversion tools. When placed strategically on your website or marketing materials, they can influence potential clients to take the next step, whether it's filling out a contact form, making a call, or initiating a business inquiry.

6. SEO for your business

Including testimonials on your website can also have positive effects on your own SEO. User-generated content, such as testimonials, adds fresh and relevant content to your site, which search engines often favor. Additionally, positive reviews and testimonials can contribute to a positive online reputation, which is important for SEO.

7. Long-term relationships

Positive testimonials can lead to long-term relationships with clients. When clients are satisfied with your SEO services, they are more likely to become repeat customers or refer others to your business.


When using testimonials, it's important to ensure they are genuine, specific, and relevant to the services you provide. Including the client's name, business name, and, if possible, a photo can add authenticity to the testimonials. Always ask for permission before featuring a client's testimonial, and be transparent about the use of testimonials on your website or marketing materials.

Why Customer Reviews Are So Important From An SEO Standpoint?

Customer reviews are nothing new. As a matter of fact, customer reviews are in part what made Amazon such a giant in the online retail industry. The fact that so many customer reviews were available on hand facilitates customer decisions and ultimately boosts sales. But while customer reviews can work wonders for conversion, how can they help SEO exactly?

Well, it all has to do with recent changes with Google's algorithm. During a recent slew of updates, Google gave what are called “social signals” more weight when it comes to their rankings. Basically, the more a piece of content or site is socially active, the more effect it will have when it comes to the site’s ranking or the importance of the backlink.

Also, Google is using its algorithm to gauge how the public views a specific website or service. Therefore, if your site or content is socially active for the wrong reasons, it might actually affect your results negatively.

1. The importance of offering quality

In a day and age where customers can easily share and review any site or product they want, it becomes essential for business owners to focus on quality first. Word of mouth has never been so powerful, and maintaining your public image is more important than ever. And worst of all, companies who have track records for offering consistently bad service are having trouble shedding their old image when they employ new strategies.

2. How to harness the power of reviews for SEO

A few things have to be done as far as on page SEO goes to make sure that you take full advantage of reviews. First, remove all code that would prohibit Google from crawling your reviews. Keep things simple and use HTML as much as possible in your review sections. Also, make sure you insert keyword rich review snippets on product pages. Avoid duplicate reviews at all costs and fake reviews as well.

It is also important to encourage your users to leave reviews. Reviews provide tons of free, unique content for your website. One of the easiest ways to generate reviews is to simply ask your clients what they think about your product. You can do this with prompts, follow up emails or through social media. You should also give incentives for your customers to leave reviews. A discount could be given or you could give the product for free. However, please note that paying for positive reviews is completely illegal, so I suggest you stay off that route.


In this day and age, customer reviews hold more weight than ever. New customers are becoming extremely savvy, and simply won't trust a new product or company that doesn't have good reviews. This is why it is important to focus on quality first and make sure that you make every review count.

Alex Mungo Founder Of Go Mungo SEO
Alex Mungo

Founder of Go Mungo SEO Alex has a passion for SEO, enjoying sharing his knowledge and experience through his writing.

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