WHY VIDEO SHOULD BE A CORE PART OF YOUR SEO STRATEGY IN 2025
SEO has long centred around written content and traditional search marketing but video has now emerged as a dominant force. Combining visuals, sound and storytelling, video is one of the most effective ways to engage audiences, communicate complex ideas and boost visibility in search results.
Here's why it should be a core part of your SEO efforts in 2025.
Video Dominates Digital Consumption
In 2025, video is no longer just an alternative to TV — it is TV for many users. With over 90% of global internet users watching online videos each week, it’s become the preferred format for learning, entertainment and shopping. Short-form videos on platforms like YouTube Shorts, TikTok and Instagram Reels are capturing huge audiences, while long-form content continues to drive deep engagement on YouTube.
If you want to meet your audience where they spend their time, video is essential — especially on mobile, where video accounts for over 75% of all traffic.
YouTube is an SEO Powerhouse
Your SEO strategy should seek to put you at the top of search results. Video marketing content posted on YouTube accomplishes this in two ways. YouTube is the second largest search engine in the world. Then there’s the fact that Google owns YouTube and prioritises YouTube videos in searches over those on Instagram, Vimeo and other visual sites. This means that video on YouTube increases the odds it will rank well with Google compared to other sites.
Whether or not Google giving preference to content it owns in searches is a monopolistic practice is a whole other discussion but the fact that it does should be reason enough to post how-to videos and video ads on YouTube. Remember to apply SEO to the video descriptions and put links to your company’s home page and social media profiles in the video description; these count as social media backlinks that improve the SEO of your website and social media accounts indirectly, while traffic via these links is read as a reason why Google should rank your site even higher.
Video Drives Engagement and Conversions
Video naturally captures attention and encourages viewers to stick around. Pages with embedded video see significantly lower bounce rates and longer time on site — both of which are positive SEO signals. Beyond engagement, video is a powerful conversion tool. Whether it’s a product demo, testimonial or explainer video, showing rather than telling builds trust and moves people closer to taking action.
In fact, landing pages with video can increase conversions by over 80% and product videos can double purchase likelihood on eCommerce sites.
Strong ROI With Measurable Impact
Video marketing offers one of the best returns on investment. Thanks to tools like YouTube Analytics, Google Analytics and CRM integrations, you can measure watch time, engagement, click-through rates and conversions. Email campaigns that include video see click-through rates increase by 2–3x and real estate listings with video generate up to 4x more inquiries.
Video doesn’t just look good — it performs.
Conclusion
In 2025, video is no longer optional for SEO — it’s essential. With search engines favouring video content and users demanding it, now is the time to integrate video into your digital strategy. From improving search visibility to boosting conversions, the benefits are clear.
Ready to elevate your SEO with video? Get in touch and let's bring your brand to life onscreen.
