CHOOSING A LONDON SEO AGENCY
Choosing a reputable SEO agency in London can be a daunting task. If you’ve already started looking for one, you are probably overwhelmed by the sheer number of companies out there in the UK's capital. While there are thousands of SEO agencies that claim to know what they’re doing, only a select few know how to get you real results. However, when you know what to look for and you know how to identify red flags, finding one isn’t that complicated.
Here are some of the things you should be looking for when picking an agency.
Check the Portfolio of the SEO Agency
If you look at any SEO company’s site, you’ll notice that they have links and testimonies from people they’ve worked with. While some companies will prefer to stay private, some will be more than happy to post a testimonial; after all, they get free publicity.
However, if you notice that the company has no case studies showcasing their work and results or if they have no people vouching for them at all, it should be a red flag. Also, make sure that they can give you references from other clients they have worked with in London.
You should also check what type of clients they’ve worked with. Maybe you’ll notice a pattern that could benefit your business. If you’re in a law-related field and you realise they’ve worked with law firms before, that could be actually a sign that they will understand your business better. If you see they have done work across many industries, then it could be a sign that they are well rounded and have a lot of experience.
Realistic SEO Results
If the agency in question is offering you the moon, then that should be a red flag right there. SEO takes time and anybody who says they can get you on top of Google results instantly is not telling the truth. Beware of anybody offering any type of guaranteed results as well. There is no way to guarantee that your site will rank, or that the keywords you’ll rank for are even worth it.
Well-Rounded & Familiar With All Aspects of SEO
SEO agencies should be well-rounded and familiar with all aspects of SEO. Whether you are looking for content creation, voice, on-page SEO or creating inbound links, they should be well versed in every area if you want to get the best results. A reputable SEO company should also conduct an audit on your site, making the adjustments necessary to improve how SEO friendly the site is.
Understanding Technical SEO
Beyond content and links, technical SEO forms the crucial foundation for your website's search engine performance. A competent SEO agency should possess a deep understanding of technical elements and how they impact your site's crawlability, indexability, and overall health.
Look for an agency that can:
- Conduct a thorough technical SEO audit: This involves analysing your website's architecture, site speed, mobile-friendliness, schema markup, robots.txt file, sitemap, and more to identify any technical barriers hindering your rankings.
- Ensure proper website indexation: They should be able to ensure that search engines can effectively crawl and index all your important pages.
- Optimise website speed and performance: A slow website can negatively impact user experience and SEO. The agency should implement strategies to improve loading times.
- Implement structured data markup (Schema): This helps search engines understand the content on your pages better, potentially leading to rich snippets and improved visibility.
- Ensure mobile-friendliness and responsiveness: With the majority of searches happening on mobile devices, a mobile-friendly website is crucial.
- Manage crawl errors and site health issues: They should be proactive in identifying and fixing any technical errors that could harm your SEO.
- Implement proper URL structures and redirects: Clean and logical URLs, along with correct use of redirects, are important for SEO.
An agency that neglects technical SEO might create great content and build links, but if search engines can't properly access and understand your site, your efforts will be significantly hampered. Don't hesitate to ask potential agencies about their technical SEO expertise and the tools they use for analysis.
Conclusion
Choosing the right SEO company is essential if you want to get results. Choosing the wrong team could not only cost you a lot of money but discourage you from SEO altogether. If you’re going to do some local SEO, going to an SEO agency near to you would be a better choice since they already understand your audience and know the area. Make sure you take the time to do your research and go for a team that’s well-known for getting results. Take the first step towards guaranteed growth. Contact Go Mungo SEO today to explore our proven 6-Step SEO Success Framework and see how we deliver results.
