Selecting an SEO agency that is right for you and your business isn’t an easy task, and it can be difficult to know where to go for the services you need. While a simple Google search will bring you a long list of results, it can be quite overwhelming.
As it is a relatively new concept, it can be difficult to know exactly what to look for if you are not accustomed to the complex world of SEO. Therefore, we have put together this how-to guide to help you choose the best SEO agency.
Do Thorough Research
It is crucial when finding the best SEO agency that you do thorough research into the different companies that offer SEO services. It is natural for you to go with whichever agency is in position one on Google’s search engine results page but be sure to shop around. Don’t pick the first agency you see.
If you have any contacts within the industry, then you should utilise these, and ask around for recommendations, as often you can find the best companies via referrals.
Ask to See Case Studies and Previous Results Achieved
A good SEO agency will be able to present you with a range of their previous projects, and the case studies of the results they have achieved for other clients. So be sure to ask for evidence of this when getting to know the agency. Many SEO agencies will pitch for your work and will be keen to show you what they are capable of.
Choose One with Experience in Your Sector
You may want to consider looking into an SEO agency that has experience working for companies within your sector. Whether you are in manufacturing or fashion, there will be SEO agencies that are the best for your niche.
If your company is within a very niche sector, then it could be extremely beneficial that your SEO agency is familiar with your field and knows what they are talking about.
Define Your SEO End Goals
You should be clear from the outset what you want from an SEO agency and what end goals you want from the project. By being transparent about what you want to achieve, you can ensure that all parties are on the page, and you can have a frank discussion about whether your goals are achievable within an allotted time period.
Pick an Agency You Feel You Can Collaborate with
Let’s be honest, in business you want to create good working relationships, and by having a good relationship with your SEO agency it may open the door to other opportunities, for example, paid advertising. It is important that you get on well with your SEO agency so that you can convey what it is you are looking for, and be sure that they are fully equipped and knowledgeable to achieve the best outcomes for you and your business.
By taking your time to do your research, getting to know potential agencies, and being clear about your goals and targets, you can choose the best SEO agency for you.