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While SEO has changed greatly over the last few years and new algorithms and updates have come and gone, one thing remains a constant, and that’s the importance of link building. While new criteria like user experience, bounce rates, and site performance are increasingly being used to rank websites, link building still remains one of the cornerstones of sound SEO. But some link building methods that used to work not too long ago are not only obsolete today but could end up actually ruining your SEO efforts. Here are three sound link building methods that still work in 2018.
Use the Power of Original Research and Data
Organic link building is the order of the day and one of the best ways to generate natural links is with high-quality content. And one of the best forms of content is original and pertinent data and research.
Unpublished industry insights are highly valuable and conducting and publishing your own data will give you a chance to attract high-quality organic links from industry insiders whenever they mention your data. Good research is one of the best ways to build engagement with your audience and attract attention from your peers.
Use Social Media to your Advantage
Social media is also a great way to gain natural links and generate organic traffic as well. However, you won’t get the results you’re looking for unless you have a clear strategy in mind first.
First of all, you have to work out where your audience can be found. Where you should spend most of your efforts will largely depend on your niche. Use social media listening tools to find your audience and concentrate your efforts there. You can also use social media listening tools to monitor things like comments, shares, and likes and the level of engagement people have with your content. You can identify which of your posts get the most reactions. You’ll also be able to spot underperforming posts and see where you went wrong.
You can then start creating high performing quality content for your audience and promote it through the right channels. However, just because your audience can be found primarily on one platform, doesn’t mean you should stop there. Remarket your content through various platforms to get the best results and do it often.
Use Videos to Promote Links
Videos are also a very powerful way to build organic links. Self-hosting your videos on your site and sharing them through various platforms is a great way to get links while engaging your audience.
Another thing you can do is reclaim some of your links from embedded YouTube videos. You can use the “traffic sources” option to check where your videos have been embedded and contact the owners to see if they would be willing to include a link back to your site. This trick alone could get you tons of great natural backlinks to your site with little effort.
Link building in 2018 is all about engaging your audience, finding where they are, and providing them with content they’ll love and share. If you manage to do all these things, you should be able to build a steady stream of high-quality organic links to your site in no time.