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EXAMINING THE IMPACT OF SOCIAL MEDIA ON SEO

22nd of May 2018
Go Mungo SEO

Over the last few years, social media has started having an increasing influence on search engine rankings and how marketers are approaching SEO. Most of these changes have to do with a shift in Google’s philosophy towards a better user experience and a more democratised search engine.

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THE IMPORTANCE OF INFLUENCERS ON LINK BUILDING

29th of March 2018
influencer marketing

Link building will continue to play an integral role in SEO in 2018. After all, links are one of the top three most important factors that Google uses to rank pages in its search results.

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WHAT TO LOOK FOR WHEN DECIDING ON AN SEO AGENCY

26th of March 2018
SEO Agency

If you’ve already started looking for a reputable SEO agency, you are probably overwhelmed by the sheer number of companies out there.

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THE MUST SEE EVENT AT SMX LONDON 2018

1st of March 2018
SMX Event 2018

Europe's premier search marketing event, SMX London, returns to etc venues at 155 Bishopsgate on the 22d and 23rd May, 2018, and it's an event that's not to be missed by anyone with an interest in SEO.

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DOES SEO STILL WORK IN 2018?

12th of February 2018
is seo dead

If you scroll down the SERPs (Search Engine Results Pages) you will see so many posts referring to theories on the death of SEO.

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3 REASONS WHY ORGANIC SEARCH IS BETTER THAN PAID TRAFFIC

22nd of January 2018
organic search

Paid traffic refers to any way you pay to bring people to your website. This can include social media advertisements and pay per click ads.

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BLACK HAT SEO: HOW RISKY IS IT REALLY?

12th of December 2017
Go Mungo SEO

Black hat SEO refers to strategies to boost a site’s search engine rankings that are unethical or that go against the search engine’s terms of service.

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HOW TO IDENTIFY THE BEST KEYWORDS FOR YOUR NEXT SEO CAMPAIGN

14th of November 2017
keyword research

Search engine optimization remains as important today as it was when it was first introduced. The sheer volume of content on the internet and competition for keywords means you need to focus on a narrow set of ideal search terms and phrases if you want to succeed. Here are a few tips on how to identify the best keywords for your next SEO campaign.

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WHAT IS SEO AND WHAT IS IT NOT?

23rd of October 2017
Go Mungo SEO

There’s a lot of confusion about search engine optimisation, SEO. The category has become blurred with the rise of new methods like social media outreach and other disciplines.

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HOW TO IDENTIFY AND PREVENT NEGATIVE SEO

21st of September 2017
Go Mungo SEO

When most people think about SEO, they usually think about things like social signals, high quality backlinks, good content, etc. But many are completely unaware of negative SEO. What is negative SEO you ask?

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IS SEASONAL SEO WORTH IT? SHOULD YOU START GEARING UP FOR THE HOLIDAY SEASON?

8th of September 2017
Go Mungo SEO

While the holidays may only be three months away for most people, for many marketers, the holidays have already started and some may have considered optimising their SEO for the season. But how important is seasonal SEO exactly?

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HOW TO OPTIMISE YOUR CONTENT FOR VOICE SEARCH

1st of September 2017
Go Mungo SEO

There was a time when voice search was fairly marginal and was mainly confined to Siri. But now, more and more people are using tools like Google Voice and Alexa and it’s essential for anyone with a website to start thinking about voice optimisation.

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CONTENT MARKETING - SHOULD YOU DIY OR OUTSOURCE IT?

4th of August 2017
Content Marketing

If you own any type of business and you’re just getting started, content marketing is essential if you want to increase brand awareness. It can also be one of the most cost effective advertising methods when used right.

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INTERNAL LINK BUILDING - WHY IT'S JUST AS IMPORTANT AS EXTERNAL

31st of July 2017
Internal Link Building

While a discussion about link building tends to focus on external links bringing people to your company’s website, internal link building is equally important to your site’s search engine optimisation.

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WHAT EXACTLY ARE SEMANTICS WHAT IS THEIR EFFECT ON SEO?

13th of July 2017
Semantics

Move over keyword density, semantics are the next big thing in search engine optimisation. Semantic searches are searches where search engines try to tease out the relationship between search terms and find related content.

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