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I was recently fortunate enough to spend a day out of the office at BrightonSEO – the UK’s top SEO conference. I thought it would be good to share with you some of the key insights I gleaned from the excellent speakers and workshops I attended throughout the day. With SEO there is a constant source of new inspiration and I came away feeling excited about a host of new concepts and ideas.

The best SEO techniques or practices change as Google’s guidelines evolve, but the thing that remains unchanged is the significance of links. Besides the existence of other basic concerns like crawlability, indexation, architecture of the site and duplicate content, link acquisition or link building needs to be a primary consideration.

I am becoming more and more convinced that Google wants to utilise all the data collected in Google Analytics and utilise it to determine page rank.

To be found in the wilderness when referring to the Internet has changed a lot recently. The days of over optimising and keyword stuffing your paged in order to rank higher in the search engine results, are now long gone. Gone too are the days of building tons of links with only one anchor text to get a page to rank for that keyword.  Sadly, however many digital marketing providers still advocate link building as the best form of getting quick rankings. Quick, maybe? Sustainable? NO.

For online marketers, SEO is non-negotiable.  SEO or search engine optimization is important in any internet marketing strategy.  This is the reason why big and small businesses devote resources in hiring professionals from the best SEO London has to offer.  As there are plenty of these companies, it could be expected that not all of them would be able to provide the same quality of services.  Some professionals are just more experienced, more creative, and more innovative than others.  In all these, the cost factor has not entered the picture yet.  This is because cost should not be the primary consideration for choosing a SEO consultant.  Your primary consideration should be your needs and how the services of these SEO companies would be able to address them.