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WHAT IS SEO AND WHAT IS IT NOT?

22nd of May 2018 by Alex Mungo
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There’s a lot of confusion about search engine optimisation, SEO.

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THE IMPORTANCE OF INFLUENCERS ON LINK BUILDING

29th of March 2018 by Alex Mungo
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Link building will continue to play an integral role in SEO in 2018. After all, links are one of the top three most important factors that Google uses to rank pages in its search results.

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WHAT TO LOOK FOR WHEN DECIDING ON AN SEO AGENCY

26th of March 2018 by Alex Mungo
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Finding a reputable SEO agency can be daunting. Here we look at key points to consider when deciding on the right agency for you.

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THE MUST SEE EVENT AT SMX LONDON 2018

1st of March 2018 by Alex Mungo
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As this year's SMX London gets underway on the 22nd and 23rd May 2018, we take a look at some key takeaways from the event.

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DOES SEO STILL WORK IN 2018?

12th of February 2018 by Alex Mungo
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If you scroll down the SERPs (Search Engine Results Pages) you will see so many posts referring to theories on the death of SEO. Don’t be led astray. SEO is anything but dead and, in fact, it is more relevant today than ever before.

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3 REASONS WHY ORGANIC SEARCH IS BETTER THAN PAID TRAFFIC

22nd of January 2018 by Alex Mungo
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Paid traffic refers to any way you pay to bring people to your website.

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BLACK HAT SEO: HOW RISKY IS IT REALLY?

12th of December 2017 by Alex Mungo
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Black hat SEO is always a risky strategy with search engines, especially as they are determined to catch people out using these shoddy practices.

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HOW TO IDENTIFY THE BEST KEYWORDS FOR YOUR NEXT SEO CAMPAIGN

14th of November 2017 by Alex Mungo
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Search engine optimization remains as important today as it was when it was first introduced.

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HOW TO IDENTIFY AND PREVENT NEGATIVE SEO

21st of September 2017 by Alex Mungo
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When most people think about SEO, they usually think about things like social signals, high quality backlinks, good content, etc.

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IS SEASONAL SEO WORTH IT? SHOULD YOU START GEARING UP FOR THE HOLIDAY SEASON?

8th of September 2017 by Alex Mungo
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While the holidays may only be three months away for most people, for many marketers, the holidays have already started and some may have considered optimising their SEO for the season.

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HOW TO OPTIMISE YOUR CONTENT FOR VOICE SEARCH

1st of September 2017 by Alex Mungo
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There was a time when voice search was fairly marginal and was mainly confined to Siri.

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CONTENT MARKETING - SHOULD YOU DIY OR OUTSOURCE IT?

4th of August 2017 by Alex Mungo
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If you own any type of business and you’re just getting started, content marketing is essential if you want to increase brand awareness.

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INTERNAL LINK BUILDING - WHY IT'S JUST AS IMPORTANT AS EXTERNAL

31st of July 2017 by Alex Mungo
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While a discussion about link building tends to focus on external links bringing people to your company’s website, internal link building is equally important to your site’s search engine optimisation.

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WHAT EXACTLY ARE SEMANTICS WHAT IS THEIR EFFECT ON SEO?

13th of July 2017 by Alex Mungo
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Move over keyword density, emantics are the next big thing in search engine optimisation.

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WHY INTERNAL LINKING IS ABSOLUTELY ESSENTIAL FOR SEO

20th of June 2017 by Alex Mungo
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While most people understand the importance of backlinks when it comes to SEO, for some reason, a lot of people still fail to realise that internal links play an essential role as well.

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THE DO'S AND DON'TS OF LOCAL SEO FOR SMALL BUSINESSES

15th of June 2017 by Alex Mungo
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Local SEO is both misunderstood and undervalued by a lot of business owners nowadays.

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WHY USE VIDEO AS PART OF AN SEO STRATEGY

30th of May 2017 by Alex Mungo
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Search engine optimisation strategies have focused on content or search engine marketing.

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CAN SEO BE AUTOMATED?

17th of May 2017 by Alex Mungo
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If you aren’t familiar with the principle of search engine optimisation (SEO), it’s quite simple.

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GOOGLE LOCAL CHANGES – AND WHY GOOGLE REVIEWS ARE PIVOTAL TO LOCAL SUCCESS

20th of April 2017 by Alex Mungo
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With the many changes Google makes to the local landscape reviews are pivotal to local success.

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HOW TO SUCCESSFULLY MIGRATE URLS

5th of April 2017 by Alex Mungo
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It can be difficult to successfully maintain your ranking position in the search engine results pages when migrating your website's URL or web address.

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HOW CAN WE EXPECT SEO TO CHANGE BY THE END OF 2017?

22nd of March 2017 by Alex Mungo
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What can we expect to see changing in SEO by the end of the year in 2017?

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WHY HIRING A PR AGENCY FOR LINK BUILDING IS A BAD IDEA

14th of March 2017 by Alex Mungo
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Is it a bad idea to hire a PR agency not familiar with SEO and the complexities of link building to build links during there work. Can it do more harm than good?

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HOW TO SURVIVE A GOOGLE SLAP

13th of March 2017 by Alex Mungo
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If your rankings have been affected negatively after a Google update can your website recover?

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3 OBSOLETE SEO METHODS YOU SHOULD FORGET IN 2017

26th of February 2017 by Alex Mungo
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Nothing about Search Engine Optimisation (SEO) is fixed and the industry is in a constant state of flux.

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RECENT DEVELOPMENTS AT GOOGLE

22nd of February 2017 by Alex Mungo
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The fundamentals of SEO haven’t changed in a while – fantastic content and great links are still central to an effective SEO campaign. However, there are other developments in SEO and marketing that you need to stay on top of.

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HOW TO MAKE LOCAL SEO WORK HARDER FOR YOUR BUSINESS

8th of February 2017 by Alex Mungo
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Too many small business owners think SEO is a waste of money.

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USE COMPANY'S SEO TESTIMONIALS & REVIEWS TO BOOST YOUR WEBSITE'S SEO

20th of January 2017 by Alex Mungo
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Testimonials and customer reviews should play a major role in any website’s marketing strategy. In addition to building social proof, which is one of the most important aspects of sales conversion, they can have many benefits on the SEO side that should definitely be considered.

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4 DIFFERENT WAYS TO USE YOUTUBE FOR BRAND PROMOTION

15th of December 2016 by Alex Mungo
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Just as you're undoubtedly aware that Google has the most popular search engine and PPC platform, it's probably obvious to you that their subsidiary video megasite YouTube is unavoidable in the world of modern media.

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GOOGLE BANNING FAKE NEWS SITES FROM ADSENSE

28th of November 2016 by Alex Mungo
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The internet is saturated with so much propaganda and hyperbole that most of us have become accustomed to seeing fake news stories and misinformation passed around and rehashed.

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LOCAL SEARCH ENVIRONMENT IS CHANGING: ARE YOU PREPARED TO DOMINATE IT?

31st of October 2016 by Alex Mungo
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Local SEO has been the highlight of internet marketing for the past year or so. It will only continue to dominate the landscape in the future, especially with Google and other search engines taking location data and other factors into consideration.

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HOW WILL THE LATEST PENGUIN 4 UPDATE AFFECT YOU?

17th of October 2016 by Alex Mungo
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This week, Google finally confirmed what many have been suspecting and speculating on for months: the very last elements of the Penguin 4.0 update have been rolled out and applied.

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5 TIPS TO IMPROVE LOCAL SEO FOR SMALL BUSINESSES

17th of September 2016 by Alex Mungo
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For smaller businesses SEO can seem a daunting and time consuming task.

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TOP 3 REASONS WHY BLOGGER OUTREACH AND GUEST POSTING ARE THE BEST WAYS TO SPREAD BRAND AWARENESS

24th of August 2016 by Alex Mungo
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The primary goal in every marketing campaign is to reach out or become apparent to a large percentage of your targeted audience.

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5 FACTORS THAT MAKE A PAGE MORE LIKELY TO REACH THE TOP SPOT

28th of July 2016 by Alex Mungo
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Nowadays there's no way to guarantee that a page will rank #1 for the specific keywords you're targeting, but there are ways to maximise the chances of that happening.

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8 ON SITE OPTIMISATION SEO STRATEGIES YOU CAN’T MISS

17th of June 2016 by Alex Mungo
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There seem to be a never ending list of “things to do” for SEO. What with content, social media, SEO outreach, link building, advertising and all the rest we often let the on-page side of things slide.

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