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HOW TO SUCCESSFULLY MIGRATE URLS

5th of April 2017
URL Migration

Recently, I migrated a client's site from an old URL to their new URL and even after this, I managed to still maintain their site's ranking position. This is a task that can prove to be difficult for most people who are not familiar with the process.

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HOW CAN WE EXPECT SEO TO CHANGE BY THE END OF 2017?

22nd of March 2017
How Can We Expect SEO to Change By the End of 2017

Any savvy marketer will tell you just how important Search Engine Optimisation (SEO) is for both ecommerce and bricks-and-mortar businesses. Having a prudent SEO strategy in place will determine whether your business stands out from the millions of other business on the cyberspace market or becomes obsolete.

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WHY HIRING A PR AGENCY FOR LINK BUILDING IS A BAD IDEA

14th of March 2017
Pr Vs SEO

Public relations firms have their place, especially when it comes to restoring your reputation after a negative event. Public relations firms can generate good press and positive stories across many different types of media. However, a PR agency is generally not familiar with search engine optimisation. Their actions may or may not help your search engine results, and domain authority even though they may improve your reputation. Let’s look at why hiring a PR agency for link building is a bad idea.

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HOW TO SURVIVE A GOOGLE SLAP

13th of March 2017
Google slap

If you’re unfamiliar with SEO, you might not know what a Google slap is. But for those who have been in the industry for a while, the proverbial Google slap is a literal nightmare. Simply put, a Google slap is any significant decrease in rankings after a Google algorithm update that a site may experience. The experience may be disastrous for some, and could even halt completely the flow of sales and visits if search engine traffic was your main source of traffic. However, there are ways a site that has been Google slapped can get back into their good standings. In this article, we’re going to give you a few tips on how you can get back in Google’s good graces.

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3 OBSOLETE SEO METHODS YOU SHOULD FORGET IN 2017

26th of February 2017
3 Obsolete SEO Methods

Nothing about Search Engine Optimisation (SEO) is fixed and the industry is in a constant state of flux. Search engines like Google are always changing their policies, and SEO experts must adapt to these changes, and fast.

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RECENT DEVELOPMENTS AT GOOGLE

22nd of February 2017
Recent developments at Google

The fundamentals of SEO haven’t changed in a while – fantastic content and great links are still central to an effective SEO campaign. However, there are other developments in SEO and marketing that you need to stay on top of.

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HOW TO MAKE LOCAL SEO WORK HARDER FOR YOUR BUSINESS

8th of February 2017
Local Search Marketing

Too many small business owners think SEO is a waste of money. They would rather invest their money in something they understand and with verifiable results. It’s unfortunate that there are a lot of SEO experts who don’t offer value for money, but the good news is that there are a few things you can do yourself that will help your business reach more people online.

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HOW TO USE TESTIMONIALS AND REVIEWS TO BOOST YOUR WEBSITE'S SEO

20th of January 2017
customer reviews and testimonials

Testimonials and customer reviews should play a major role in any website’s marketing strategy. In addition to building social proof, which is one of the most important aspects of sales conversion, they can have many benefits on the SEO side that should definitely be considered.

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4 DIFFERENT WAYS TO USE YOUTUBE FOR BRAND PROMOTION

15th of December 2016
4 Different Ways to Use YouTube for Brand Promotion

Just as you're undoubtedly aware that Google has the most popular search engine and PPC platform, it's probably obvious to you that their subsidiary video megasite YouTube is unavoidable in the world of modern media.

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GOOGLE BANNING FAKE NEWS SITES FROM ADSENSE

28th of November 2016
Google Banning Fake News Sites From AdSense

The internet is saturated with so much propaganda and hyperbole that most of us have become accustomed to seeing fake news stories and misinformation passed around and rehashed

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THE LOCAL SEARCH ENVIRONMENT IS CHANGING: ARE YOU PREPARED TO DOMINATE IT?

31st of October 2016
Local Search Environment

Local SEO has been the highlight of internet marketing for the past year or so. It will only continue to dominate the landscape in the future, especially with Google and other search engines taking location data and other factors into consideration.

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HOW WILL THE LATEST PENGUIN 4 UPDATE AFFECT YOU?

17th of October 2016
How Will the Latest Penguin Update Affect You

This week, Google finally confirmed what many have been suspecting and speculating on for months: the very last elements of the Penguin 4.0 update have been rolled out and applied.

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GOOGLE LOCAL OPTIMISATION – 5 TIPS FOR A SMALL BUSINESS

17th of September 2016
Schema Mark Up

For smaller businesses SEO can seem a daunting and time consuming task.  Trying to decode what search engines want, what your customers are searching for and how to make them see you is tricky given the amount of different information available.

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TOP 3 REASONS WHY BLOGGER OUTREACH AND GUEST POSTING ARE THE BEST WAYS TO SPREAD BRAND AWARENESS

24th of August 2016
blogger outreach

The primary goal in every marketing campaign is to reach out or become apparent to a large percentage of your targeted audience – the people or companies who will be likely to gravitate towards your brand's products or services. Historically, advertising agencies have used the distribution and display of billboard,

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HOW TO RANK FIRST IN GOOGLE: 5 FACTORS THAT MAKE A PAGE MORE LIKELY TO REACH THE TOP SPOT

28th of July 2016
Rank First In Google

Nowadays there's no way to guarantee that a page will rank #1 for the specific keywords you're targeting, but there are ways to maximise the chances of that happening. Once you become familiar with the features that all top-ranking pages have in common, it's possible to develop a knack for being able to tell whether a page is going to be successful before it is even published based on a few simple attributes

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8 ON SITE OPTIMISATION SEO STRATEGIES YOU CAN’T MISS

17th of June 2016
Optimisation SEO strategies

There seem to be a never ending list of “things to do” for SEO. What with content, social media, outreach, link building, advertising and all the rest we often let the on-page side of things slide. For small businesses it is often the most confusing aspect of digital marketing. Here we look at 8 of the most important pieces of optimisation you should do on your website.

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5 REASONS YOUR BUSINESS NEEDS A MARKETING HEALTHCHECK

17th of May 2016
Five reasons your business needs a marketing healthcheck

When you’re running your small business, it’s hard to find the time to put your ‘marketing hat’ on.  Marketing often tends to be reactive.  Maybe you post a social media update through guilt of not having posted for a while, or perhaps a phone call from a local newspaper pressures you into taking an ad you never knew you needed.

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LESSONS FROM BRIGHTON SEO 2016

26th of April 2016
Brighton SEO 2016

We’re always excited to head to Brighton SEO. Twice a year the UK’s top digital marketing and SEO experts descend on Brighton for the best conference the world has to offer.

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NEGATIVE SEO - HOW THE CURRENT SEO LANDSCAPE CAN PUNISH YOUR ONLINE BUSINESS

24th of February 2016
Negative SEO

Over the last three year’s Google has really pushed the idea of creating quality online. Great content, respectable natural links – essentially good marketing practices.

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CONTENT MARKETING IN 2016 – OVERCOMING CONTENT MUNDANITY

11th of January 2016
Content Marketing in 2016 Overcoming Content Mundanity

Content marketing is undoubtedly the SEO buzzword of the last 5 years. It has revolutionised the way we conduct SEO and has put the focus firmly back to where it should be – delivering users and audiences exceptional content that they actually want to read.
It’s fantastic that we have moved be what were, ultimately, spammy techniques.

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DEFENSIVE SEO – MONITORING

9th of December 2015
Defensive seo monitoring

In the early days of SEO we could get away with a lot of low quality links and low quality content promoting our businesses. Today this results in algorithmic and manual penalties that can ruin your income overnight.

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A BEGINNERS GUIDE TO LINK BUILDING

26th of October 2015
seo links image

Link building has become a somewhat dirty word in the SEO community. We are all actively trying to push creative marketing, content marketing and a variety of other terms that try and avoid the words “Link Building”. Google’s algorithm changes have made us all scared of actively trying to build links. However, links are still one of the most critical factors in determining how a website is ranked. What has changed is that we are now ultimately looking for quality over quantity. We want links from authorative sites to authorative content.

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INCREASING CONVERSION RATES – AN INTRODUCTION TO CONVERSION RATE OPTIMISATION

8th of October 2015
conversion rates image

When it comes to online marketing many companies have a simple plan – increase the traffic to our website and we will increase sales. This is, of course, fundamentally correct. However, it is only part of the picture when it comes to effective online marketing.

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HOW CONTENT MARKETING CAN LAUNCH YOUR BUSINESS WEBSITE

10th of August 2015
Content Marketing image

Recently we have been working on a project to launch a new business portal in the crowdfunding sphere. The site aims to provide information and sell services to prospective crowdfunders. Launching a crowdfunding campaign itself is much akin to launching a website – you want to get as many people interacting with your brand as quickly as possible.

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7 WAYS AN OUTREACH PROGRAMME CAN HELP YOUR BUSINESS!

16th of December 2014
Go Mungo SEO

If you’ve been investigating SEO you’ll have undoubtedly been exposed to the idea of outreach. Outreach is a process of securing exposure and links on other websites to increase your own marketing reach.

Traditionally we did this simply for links. In the days of SEO gone by we built as many links as possible to achieve better rankings in the search engines.

The internet has evolved considerably since this point and quality outreach now has a different role to play – we are more selective and we want different things.

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BRIGHTONSEO – THE FUTURE OF SEO TODAY

27th of October 2014
BrightonSEO image

I was recently fortunate enough to spend a day out of the office at BrightonSEO – the UK’s top SEO conference. I thought it would be good to share with you some of the key insights I gleaned from the excellent speakers and workshops I attended throughout the day. With SEO there is a constant source of new inspiration and I came away feeling excited about a host of new concepts and ideas.

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5 SIGNIFICANT MESSAGES FOR THE FUTURE OF LINK BUILDING

1st of October 2014
Future of Link Building image

The best SEO techniques or practices change as Google’s guidelines evolve, but the thing that remains unchanged is the significance of links. Besides the existence of other basic concerns like crawlability, indexation, architecture of the site and duplicate content, link acquisition or link building needs to be a primary consideration.

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USE YOUR GOOGLE ACCOUNT TO HELP DETERMINE LINKS

4th of August 2014
Determine Links image

I am becoming more and more convinced that Google wants to utilise all the data collected in Google Analytics and utilise it to determine page rank.

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WRITING GOOD CONTENT? IMPORTANT TO ANY COMPANY PROVIDING SEO SERVICES

2nd of April 2014
Writing Good Content image

To be found in the wilderness when referring to the Internet has changed a lot recently. The days of over optimising and keyword stuffing your paged in order to rank higher in the search engine results, are now long gone. Gone too are the days of building tons of links with only one anchor text to get a page to rank for that keyword.  Sadly, however many digital marketing providers still advocate link building as the best form of getting quick rankings. Quick, maybe? Sustainable? NO.

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THE FLAIR FOR CREATIVE WRITING

2nd of January 2014
Creative Writing image

While many people think that writing does not require much skill, it is what is largely required to come up with a good copy. It is difficult to imagine how to communicate a product or service to different markets and media if the ability to convey is lacking. It can only result to dismal copy that is not only stale, but also vague and irrelevant. In copywriting, a copy that does not directly connect cannot remain for long.

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HOW TO FIND THE BEST SEO COMPANY IN LONDON

10th of September 2013
Best SEO Company in London image

For online marketers, SEO is a non-negotiable.  SEO or search engine optimization is important in any internet marketing strategy.  This is the reason why big and small businesses devote resources in hiring professionals from the best SEO London has to offer.  As there are plenty of these companies, it could be expected that not all of them would be able to provide the same quality of services.  Some professionals are just more experienced, more creative, and more innovative than others.  In all these, the cost factor has not entered the picture yet.  This is because cost should not be the primary consideration for choosing a SEO consultant.  Your primary consideration should be your needs and how the services of these SEO companies would be able to address them.

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