There’s a lot of confusion about search engine optimisation, SEO.
Link building will continue to play an integral role in SEO in 2018. After all, links are one of the top three most important factors that Google uses to rank pages in its search results.
Finding a reputable SEO agency can be daunting. Here we look at key points to consider when deciding on the right agency for you.
As this year's SMX London gets underway on the 22nd and 23rd May 2018, we take a look at some key takeaways from the event.
If you scroll down the SERPs (Search Engine Results Pages) you will see so many posts referring to theories on the death of SEO. Don’t be led astray. SEO is anything but dead and, in fact, it is more relevant today than ever before.
Paid traffic refers to any way you pay to bring people to your website.
Black hat SEO is always a risky strategy with search engines, especially as they are determined to catch people out using these shoddy practices.
Search engine optimization remains as important today as it was when it was first introduced.
When most people think about SEO, they usually think about things like social signals, high quality backlinks, good content, etc.
While the holidays may only be three months away for most people, for many marketers, the holidays have already started and some may have considered optimising their SEO for the season.
There was a time when voice search was fairly marginal and was mainly confined to Siri.
If you own any type of business and you’re just getting started, content marketing is essential if you want to increase brand awareness.
While a discussion about link building tends to focus on external links bringing people to your company’s website, internal link building is equally important to your site’s search engine optimisation.
Move over keyword density, emantics are the next big thing in search engine optimisation.
While most people understand the importance of backlinks when it comes to SEO, for some reason, a lot of people still fail to realise that internal links play an essential role as well.
Local SEO is both misunderstood and undervalued by a lot of business owners nowadays.
Search engine optimisation strategies have focused on content or search engine marketing.
If you aren’t familiar with the principle of search engine optimisation (SEO), it’s quite simple.
With the many changes Google makes to the local landscape reviews are pivotal to local success.
It can be difficult to successfully maintain your ranking position in the search engine results pages when migrating your website's URL or web address.
What can we expect to see changing in SEO by the end of the year in 2017?
Is it a bad idea to hire a PR agency not familiar with SEO and the complexities of link building to build links during there work. Can it do more harm than good?
If your rankings have been affected negatively after a Google update can your website recover?
Nothing about Search Engine Optimisation (SEO) is fixed and the industry is in a constant state of flux.
The fundamentals of SEO haven’t changed in a while – fantastic content and great links are still central to an effective SEO campaign. However, there are other developments in SEO and marketing that you need to stay on top of.
Too many small business owners think SEO is a waste of money.
Testimonials and customer reviews should play a major role in any website’s marketing strategy. In addition to building social proof, which is one of the most important aspects of sales conversion, they can have many benefits on the SEO side that should definitely be considered.
Just as you're undoubtedly aware that Google has the most popular search engine and PPC platform, it's probably obvious to you that their subsidiary video megasite YouTube is unavoidable in the world of modern media.
The internet is saturated with so much propaganda and hyperbole that most of us have become accustomed to seeing fake news stories and misinformation passed around and rehashed.
Local SEO has been the highlight of internet marketing for the past year or so. It will only continue to dominate the landscape in the future, especially with Google and other search engines taking location data and other factors into consideration.
This week, Google finally confirmed what many have been suspecting and speculating on for months: the very last elements of the Penguin 4.0 update have been rolled out and applied.
For smaller businesses SEO can seem a daunting and time consuming task.
The primary goal in every marketing campaign is to reach out or become apparent to a large percentage of your targeted audience.
Nowadays there's no way to guarantee that a page will rank #1 for the specific keywords you're targeting, but there are ways to maximise the chances of that happening.
There seem to be a never ending list of “things to do” for SEO. What with content, social media, SEO outreach, link building, advertising and all the rest we often let the on-page side of things slide.
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