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Too many small business owners think SEO is a waste of money.

Testimonials and customer reviews should play a major role in any website’s marketing strategy. In addition to building social proof, which is one of the most important aspects of sales conversion, they can have many benefits on the SEO side that should definitely be considered.

Just as you're undoubtedly aware that Google has the most popular search engine and PPC platform, it's probably obvious to you that their subsidiary video megasite YouTube is unavoidable in the world of modern media.

The internet is saturated with so much propaganda and hyperbole that most of us have become accustomed to seeing fake news stories and misinformation passed around and rehashed.

Local SEO has been the highlight of internet marketing for the past year or so. It will only continue to dominate the landscape in the future, especially with Google and other search engines taking location data and other factors into consideration.

This week, Google finally confirmed what many have been suspecting and speculating on for months: the very last elements of the Penguin 4.0 update have been rolled out and applied.

For smaller businesses SEO can seem a daunting and time consuming task.

The primary goal in every marketing campaign is to reach out or become apparent to a large percentage of your targeted audience.

Nowadays there's no way to guarantee that a page will rank #1 for the specific keywords you're targeting, but there are ways to maximise the chances of that happening.

There seem to be a never ending list of “things to do” for SEO. What with content, social media, SEO outreach, link building, advertising and all the rest we often let the on-page side of things slide.

When you’re running your small business, it’s hard to find the time to put your ‘marketing hat’ on.

We’re always excited to head to Brighton SEO. Twice a year the UK’s top digital marketing and SEO experts descend on Brighton for the best conference the world has to offer.

Over the last three year’s Google has really pushed the idea of creating quality online.

Content marketing is undoubtedly the SEO buzzword of the last 5 years. It has revolutionised the way we conduct SEO and has put the focus firmly back to where it should be.

In order to avoid algorithm updates we have to be pro-active.

Link building has become a somewhat dirty word in the SEO community.

When it comes to digital marketing many companies have a simple plan – increase the traffic to our website and we will increase sales.

Recently we have been working on a project to launch a new business portal in the crowdfunding sphere

If you’ve been investigating SEO you’ll have undoubtedly been exposed to the idea of outreach.

I was recently fortunate enough to spend a day out of the office at BrightonSEO – the UK’s top SEO conference.

Backlinks create “link juice” which is still considered one of the strongest ranking signals we can give search engines about the importance of our content and site.