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Testimonials and customer reviews should play a major role in any website’s marketing strategy. In addition to building social proof, which is one of the most important aspects of sales conversion, they can have many benefits on the SEO side that should definitely be considered.

Just as you're undoubtedly aware that Google has the most popular search engine and PPC platform, it's probably obvious to you that their subsidiary video megasite YouTube is unavoidable in the world of modern media.

Google leads the way in banning fake news sites from AdSense following its strict policy regarding misleading information, barring sites misrepresenting, misstating pr concealing information.

Local SEO has been the highlight of internet marketing for the past year or so. It will only continue to dominate the landscape in the future, especially with Google and other search engines taking location data and other factors into consideration.

With the latest Penguin 4 update rolling out this week from Google, how will you be affected. What do you need to do to stay ahead of the game.

5 tips optimising Google local for a small business to help you ranking higher, and reach more customers in your area.

Why outreach and guest posting are the best ways to reach your targeted audience and spread brand awareness

5 factors to help make a page more likely to rank 1st in Google's search results pages.

With an ever ending gamut of "things to do" for SEO we have identified 8 seo optimisation techniques you can't miss!

Marketing healthchecks are great ways to thinking about planning in your overall marketing strategy. Let's take a look.

The Brighton SEO 2016 and some the best takeaways from this year's SEO conference.

We take a look at the problem of negative SEO campaigns and how the people running them can literally destroy your online presence.

Overcome the mundanity of content marketing in 2016 by working harder to stand our from the crowd.

Google updates it's algorithm many times over the year so it's important to defend yourself against these updates to avoid dropping in the rankings. Here are 3 ways to do that.

What is link building, how do we build links? Our beginners guide will show you.

Through improved conversion rate optimisation techniques we can increase conversion rates and ultimately increase traffic to our website, leading to increased sales.

When launching your business website, using content marketing provides the best opportunity to engage with customers, increase sales and increase traffic.

Seven ways an SEO outreach programme can help your business online.

The BrightonSEO event is a great way of meeting like minded people in digital marketing and take a glimpse of what the future holds for SEO today.

We take a look at five significant messages we believe are the future for link building.