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NEGATIVE SEO - HOW THE CURRENT SEO LANDSCAPE CAN PUNISH YOUR ONLINE BUSINESS

24th of February 2016
Negative SEO How the current SEO landscape can punish your online business | Go Mungo SEO

Over the last three year’s Google has really pushed the idea of creating quality online. Great content, respectable natural links – essentially good marketing practices.

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CONTENT MARKETING IN 2016 – OVERCOMING CONTENT MUNDANITY

11th of January 2016
Content Marketing in 2016 Overcoming Content Mundanity | Go Mungo SEO

Content marketing is undoubtedly the SEO buzzword of the last 5 years. It has revolutionised the way we conduct SEO and has put the focus firmly back to where it should be – delivering users and audiences exceptional content that they actually want to read.
It’s fantastic that we have moved be what were, ultimately, spammy techniques.

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DEFENSIVE SEO – MONITORING

9th of December 2015
Defensive SEO Monitoring | Go Mungo SEO

In the early days of SEO we could get away with a lot of low quality links and low quality content promoting our businesses. Today this results in algorithmic and manual penalties that can ruin your income overnight.

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A BEGINNERS GUIDE TO LINK BUILDING

26th of October 2015
A Beginners Guide to Link Building | Go Mungo SEO

Link building has become a somewhat dirty word in the SEO community. We are all actively trying to push creative marketing, content marketing and a variety of other terms that try and avoid the words “Link Building”. Google’s algorithm changes have made us all scared of actively trying to build links. However, links are still one of the most critical factors in determining how a website is ranked. What has changed is that we are now ultimately looking for quality over quantity. We want links from authorative sites to authorative content.

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INCREASING CONVERSION RATES – AN INTRODUCTION TO CONVERSION RATE OPTIMISATION

8th of October 2015
Increasing Conversion Rates – An Introduction to Conversion Rate Optimisation | Go Mungo SEO

When it comes to online marketing many companies have a simple plan – increase the traffic to our website and we will increase sales. This is, of course, fundamentally correct. However, it is only part of the picture when it comes to effective online marketing.

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HOW CONTENT MARKETING CAN LAUNCH YOUR BUSINESS WEBSITE

10th of August 2015
How Content Marketing Can Launch your Business Website | Go Mungo SEO

Recently we have been working on a project to launch a new business portal in the crowdfunding sphere. The site aims to provide information and sell services to prospective crowdfunders. Launching a crowdfunding campaign itself is much akin to launching a website – you want to get as many people interacting with your brand as quickly as possible.

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7 WAYS AN OUTREACH PROGRAMME CAN HELP YOUR BUSINESS!

16th of December 2014
7 Ways An Outreach Programme Can Help Your Business | Go Mungo SEO

If you’ve been investigating SEO you’ll have undoubtedly been exposed to the idea of outreach. Outreach is a process of securing exposure and links on other websites to increase your own marketing reach.

Traditionally we did this simply for links. In the days of SEO gone by we built as many links as possible to achieve better rankings in the search engines.

The internet has evolved considerably since this point and quality outreach now has a different role to play – we are more selective and we want different things.

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BRIGHTONSEO – THE FUTURE OF SEO TODAY

27th of October 2014
BrightonSEO – The Future of SEO Today | Go Mungo SEO

I was recently fortunate enough to spend a day out of the office at BrightonSEO – the UK’s top SEO conference. I thought it would be good to share with you some of the key insights I gleaned from the excellent speakers and workshops I attended throughout the day. With SEO there is a constant source of new inspiration and I came away feeling excited about a host of new concepts and ideas.

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5 SIGNIFICANT MESSAGES FOR THE FUTURE OF LINK BUILDING

1st of October 2014
Five Significant Messages For The Future Of Link Building | Go Mungo SEO

The best SEO techniques or practices change as Google’s guidelines evolve, but the thing that remains unchanged is the significance of links. Besides the existence of other basic concerns like crawlability, indexation, architecture of the site and duplicate content, link acquisition or link building needs to be a primary consideration.

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USE YOUR GOOGLE ACCOUNT TO HELP DETERMINE LINKS

4th of August 2014
Use Your Google Account To Help Determine Links | Go Mungo SEO

I am becoming more and more convinced that Google wants to utilise all the data collected in Google Analytics and utilise it to determine page rank.

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