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IS SEASONAL SEO WORTH IT? SHOULD YOU START GEARING UP FOR THE HOLIDAY SEASON?

8th of September 2017
Go Mungo SEO

While the holidays may only be three months away for most people, for many marketers, the holidays have already started and some may have considered optimising their SEO for the season. But how important is seasonal SEO exactly?

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HOW TO OPTIMISE YOUR CONTENT FOR VOICE SEARCH

1st of September 2017
Go Mungo SEO

There was a time when voice search was fairly marginal and was mainly confined to Siri. But now, more and more people are using tools like Google Voice and Alexa and it’s essential for anyone with a website to start thinking about voice optimisation.

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CONTENT MARKETING - SHOULD YOU DIY OR OUTSOURCE IT?

4th of August 2017
Content Marketing

If you own any type of business and you’re just getting started, content marketing is essential if you want to increase brand awareness. It can also be one of the most cost effective advertising methods when used right.

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INTERNAL LINK BUILDING - WHY IT'S JUST AS IMPORTANT AS EXTERNAL

31st of July 2017
Internal Link Building

While a discussion about link building tends to focus on external links bringing people to your company’s website, internal link building is equally important to your site’s search engine optimisation.

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WHAT EXACTLY ARE SEMANTICS WHAT IS THEIR EFFECT ON SEO?

13th of July 2017
Semantics

Move over keyword density, semantics are the next big thing in search engine optimisation. Semantic searches are searches where search engines try to tease out the relationship between search terms and find related content.

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WHY INTERNAL LINKING IS ABSOLUTELY ESSENTIAL FOR SEO

20th of June 2017
Why Internal Linking

While most people understand the importance of backlinks when it comes to SEO, for some reason, a lot of people still fail to realise that internal links play an essential role as well.

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THE DO'S AND DON'TS OF LOCAL SEO FOR SMALL BUSINESSES

15th of June 2017
Local SEO

Local SEO is both misunderstood and undervalued by a lot of business owners nowadays. But, depending on your line of business, you could reap just as much benefit, if not more, from local SEO as you do from regular SEO.

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WHY USE VIDEO AS PART OF AN SEO STRATEGY

30th of May 2017
Video as Part of an SEO Strategy

Search engine optimisation strategies have focused on content or search engine marketing. They say that a picture equals a thousand words, but recent studies show that one minute of video is equivalent to hundreds of thousands of words of text for your audience. Let’s look at the reasons why you should use video as part of an SEO strategy.

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CAN SEO BE AUTOMATED?

17th of May 2017
Can SEO Be Automated

If you aren’t familiar with the principle of SEO, it’s quite simple. It is simply the process of optimizing your business's website and marketing efforts to boost its popularity on search engines like Google and Bing. While many businesses would like to believe that they can take a “set it and forget it” one size fits all approach to SEO, it’s much more complicated than that.

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CHANGES IN LOCAL – AND WHY GOOGLE REVIEWS ARE PIVOTAL TO LOCAL SUCCESS

20th of April 2017
Local SEO

Google has been mixing up the local landscape a lot recently with some quite, in places, ridiculous changes. As ever we have to adapt to make sure that your rankings continue to grow and that we match Google change for change.

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HOW TO SUCCESSFULLY MIGRATE URLS

5th of April 2017
URL Migration

Recently, I migrated a client's site from an old URL to their new URL and even after this, I managed to still maintain their site's ranking position. This is a task that can prove to be difficult for most people who are not familiar with the process.

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HOW CAN WE EXPECT SEO TO CHANGE BY THE END OF 2017?

22nd of March 2017
How Can We Expect SEO to Change By the End of 2017

Any savvy marketer will tell you just how important Search Engine Optimisation (SEO) is for both ecommerce and bricks-and-mortar businesses. Having a prudent SEO strategy in place will determine whether your business stands out from the millions of other business on the cyberspace market or becomes obsolete.

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WHY HIRING A PR AGENCY FOR LINK BUILDING IS A BAD IDEA

14th of March 2017
Pr Vs SEO

Public relations firms have their place, especially when it comes to restoring your reputation after a negative event. Public relations firms can generate good press and positive stories across many different types of media. However, a PR agency is generally not familiar with search engine optimisation. Their actions may or may not help your search engine results, and domain authority even though they may improve your reputation. Let’s look at why hiring a PR agency for link building is a bad idea.

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HOW TO SURVIVE A GOOGLE SLAP

13th of March 2017
Google slap

If you’re unfamiliar with SEO, you might not know what a Google slap is. But for those who have been in the industry for a while, the proverbial Google slap is a literal nightmare. Simply put, a Google slap is any significant decrease in rankings after a Google algorithm update that a site may experience. The experience may be disastrous for some, and could even halt completely the flow of sales and visits if search engine traffic was your main source of traffic. However, there are ways a site that has been Google slapped can get back into their good standings. In this article, we’re going to give you a few tips on how you can get back in Google’s good graces.

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3 OBSOLETE SEO METHODS YOU SHOULD FORGET IN 2017

26th of February 2017
3 Obsolete SEO Methods

Nothing about Search Engine Optimisation (SEO) is fixed and the industry is in a constant state of flux. Search engines like Google are always changing their policies, and SEO experts must adapt to these changes, and fast.

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RECENT DEVELOPMENTS AT GOOGLE

22nd of February 2017
Recent developments at Google

The fundamentals of SEO haven’t changed in a while – fantastic content and great links are still central to an effective SEO campaign. However, there are other developments in SEO and marketing that you need to stay on top of.

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HOW TO MAKE LOCAL SEO WORK HARDER FOR YOUR BUSINESS

8th of February 2017
Local Search Marketing

Too many small business owners think SEO is a waste of money. They would rather invest their money in something they understand and with verifiable results. It’s unfortunate that there are a lot of SEO experts who don’t offer value for money, but the good news is that there are a few things you can do yourself that will help your business reach more people online.

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HOW TO USE TESTIMONIALS AND REVIEWS TO BOOST YOUR WEBSITE'S SEO

20th of January 2017
customer reviews and testimonials

Testimonials and customer reviews should play a major role in any website’s marketing strategy. In addition to building social proof, which is one of the most important aspects of sales conversion, they can have many benefits on the SEO side that should definitely be considered.

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4 DIFFERENT WAYS TO USE YOUTUBE FOR BRAND PROMOTION

15th of December 2016
4 Different Ways to Use YouTube for Brand Promotion

Just as you're undoubtedly aware that Google has the most popular search engine and PPC platform, it's probably obvious to you that their subsidiary video megasite YouTube is unavoidable in the world of modern media.

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GOOGLE BANNING FAKE NEWS SITES FROM ADSENSE

28th of November 2016
Google Banning Fake News Sites From AdSense

The internet is saturated with so much propaganda and hyperbole that most of us have become accustomed to seeing fake news stories and misinformation passed around and rehashed

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THE LOCAL SEARCH ENVIRONMENT IS CHANGING: ARE YOU PREPARED TO DOMINATE IT?

31st of October 2016
Local Search Environment

Local SEO has been the highlight of internet marketing for the past year or so. It will only continue to dominate the landscape in the future, especially with Google and other search engines taking location data and other factors into consideration.

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HOW WILL THE LATEST PENGUIN 4 UPDATE AFFECT YOU?

17th of October 2016
How Will the Latest Penguin Update Affect You

This week, Google finally confirmed what many have been suspecting and speculating on for months: the very last elements of the Penguin 4.0 update have been rolled out and applied.

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GOOGLE LOCAL OPTIMISATION – 5 TIPS FOR A SMALL BUSINESS

17th of September 2016
Schema Mark Up

For smaller businesses SEO can seem a daunting and time consuming task.  Trying to decode what search engines want, what your customers are searching for and how to make them see you is tricky given the amount of different information available.

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TOP 3 REASONS WHY BLOGGER OUTREACH AND GUEST POSTING ARE THE BEST WAYS TO SPREAD BRAND AWARENESS

24th of August 2016
blogger outreach

The primary goal in every marketing campaign is to reach out or become apparent to a large percentage of your targeted audience – the people or companies who will be likely to gravitate towards your brand's products or services. Historically, advertising agencies have used the distribution and display of billboard,

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HOW TO RANK FIRST IN GOOGLE: 5 FACTORS THAT MAKE A PAGE MORE LIKELY TO REACH THE TOP SPOT

28th of July 2016
Rank First In Google

Nowadays there's no way to guarantee that a page will rank #1 for the specific keywords you're targeting, but there are ways to maximise the chances of that happening. Once you become familiar with the features that all top-ranking pages have in common, it's possible to develop a knack for being able to tell whether a page is going to be successful before it is even published based on a few simple attributes

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