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3 REASONS WHY ORGANIC SEARCH IS BETTER THAN PAID TRAFFIC

22nd of January 2018
organic search

Paid traffic refers to any way you pay to bring people to your website. This can include social media advertisements and pay per click ads.

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BLACK HAT SEO: HOW RISKY IS IT REALLY?

12th of December 2017
Go Mungo SEO

Black hat SEO refers to strategies to boost a site’s search engine rankings that are unethical or that go against the search engine’s terms of service.

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HOW TO IDENTIFY THE BEST KEYWORDS FOR YOUR NEXT SEO CAMPAIGN

14th of November 2017
keyword research

Search engine optimization remains as important today as it was when it was first introduced. The sheer volume of content on the internet and competition for keywords means you need to focus on a narrow set of ideal search terms and phrases if you want to succeed. Here are a few tips on how to identify the best keywords for your next SEO campaign.

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WHAT IS SEO AND WHAT IS IT NOT?

23rd of October 2017
Go Mungo SEO

There’s a lot of confusion about search engine optimisation, SEO. The category has become blurred with the rise of new methods like social media outreach and other disciplines.

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HOW TO IDENTIFY AND PREVENT NEGATIVE SEO

21st of September 2017
Go Mungo SEO

When most people think about SEO, they usually think about things like social signals, high quality backlinks, good content, etc. But many are completely unaware of negative SEO. What is negative SEO you ask?

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IS SEASONAL SEO WORTH IT? SHOULD YOU START GEARING UP FOR THE HOLIDAY SEASON?

8th of September 2017
Go Mungo SEO

While the holidays may only be three months away for most people, for many marketers, the holidays have already started and some may have considered optimising their SEO for the season. But how important is seasonal SEO exactly?

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HOW TO OPTIMISE YOUR CONTENT FOR VOICE SEARCH

1st of September 2017
Go Mungo SEO

There was a time when voice search was fairly marginal and was mainly confined to Siri. But now, more and more people are using tools like Google Voice and Alexa and it’s essential for anyone with a website to start thinking about voice optimisation.

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CONTENT MARKETING - SHOULD YOU DIY OR OUTSOURCE IT?

4th of August 2017
Content Marketing

If you own any type of business and you’re just getting started, content marketing is essential if you want to increase brand awareness. It can also be one of the most cost effective advertising methods when used right.

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INTERNAL LINK BUILDING - WHY IT'S JUST AS IMPORTANT AS EXTERNAL

31st of July 2017
Internal Link Building

While a discussion about link building tends to focus on external links bringing people to your company’s website, internal link building is equally important to your site’s search engine optimisation.

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WHAT EXACTLY ARE SEMANTICS WHAT IS THEIR EFFECT ON SEO?

13th of July 2017
Semantics

Move over keyword density, semantics are the next big thing in search engine optimisation. Semantic searches are searches where search engines try to tease out the relationship between search terms and find related content.

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WHY INTERNAL LINKING IS ABSOLUTELY ESSENTIAL FOR SEO

20th of June 2017
Why Internal Linking

While most people understand the importance of backlinks when it comes to SEO, for some reason, a lot of people still fail to realise that internal links play an essential role as well.

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THE DO'S AND DON'TS OF LOCAL SEO FOR SMALL BUSINESSES

15th of June 2017
Local SEO

Local SEO is both misunderstood and undervalued by a lot of business owners nowadays. But, depending on your line of business, you could reap just as much benefit, if not more, from local SEO as you do from regular SEO.

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WHY USE VIDEO AS PART OF AN SEO STRATEGY

30th of May 2017
Video as Part of an SEO Strategy

Search engine optimisation strategies have focused on content or search engine marketing. They say that a picture equals a thousand words, but recent studies show that one minute of video is equivalent to hundreds of thousands of words of text for your audience. Let’s look at the reasons why you should use video as part of an SEO strategy.

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CAN SEO BE AUTOMATED?

17th of May 2017
Can SEO Be Automated

If you aren’t familiar with the principle of SEO, it’s quite simple. It is simply the process of optimizing your business's website and marketing efforts to boost its popularity on search engines like Google and Bing. While many businesses would like to believe that they can take a “set it and forget it” one size fits all approach to SEO, it’s much more complicated than that.

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CHANGES IN LOCAL – AND WHY GOOGLE REVIEWS ARE PIVOTAL TO LOCAL SUCCESS

20th of April 2017
Local SEO

Google has been mixing up the local landscape a lot recently with some quite, in places, ridiculous changes. As ever we have to adapt to make sure that your rankings continue to grow and that we match Google change for change.

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HOW TO SUCCESSFULLY MIGRATE URLS

5th of April 2017
URL Migration

Recently, I migrated a client's site from an old URL to their new URL and even after this, I managed to still maintain their site's ranking position. This is a task that can prove to be difficult for most people who are not familiar with the process.

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HOW CAN WE EXPECT SEO TO CHANGE BY THE END OF 2017?

22nd of March 2017
How Can We Expect SEO to Change By the End of 2017

Any savvy marketer will tell you just how important Search Engine Optimisation (SEO) is for both ecommerce and bricks-and-mortar businesses. Having a prudent SEO strategy in place will determine whether your business stands out from the millions of other business on the cyberspace market or becomes obsolete.

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WHY HIRING A PR AGENCY FOR LINK BUILDING IS A BAD IDEA

14th of March 2017
Pr Vs SEO

Public relations firms have their place, especially when it comes to restoring your reputation after a negative event. Public relations firms can generate good press and positive stories across many different types of media. However, a PR agency is generally not familiar with search engine optimisation. Their actions may or may not help your search engine results, and domain authority even though they may improve your reputation. Let’s look at why hiring a PR agency for link building is a bad idea.

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HOW TO SURVIVE A GOOGLE SLAP

13th of March 2017
Google slap

If you’re unfamiliar with SEO, you might not know what a Google slap is. But for those who have been in the industry for a while, the proverbial Google slap is a literal nightmare. Simply put, a Google slap is any significant decrease in rankings after a Google algorithm update that a site may experience. The experience may be disastrous for some, and could even halt completely the flow of sales and visits if search engine traffic was your main source of traffic. However, there are ways a site that has been Google slapped can get back into their good standings. In this article, we’re going to give you a few tips on how you can get back in Google’s good graces.

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3 OBSOLETE SEO METHODS YOU SHOULD FORGET IN 2017

26th of February 2017
3 Obsolete SEO Methods

Nothing about Search Engine Optimisation (SEO) is fixed and the industry is in a constant state of flux. Search engines like Google are always changing their policies, and SEO experts must adapt to these changes, and fast.

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