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While SEO has changed greatly over the last few years and new algorithms and updates have come and gone, one thing remains a constant, and that’s the importance of link building.

Search engine optimisation (SEO) is essential for any online venture because, without it, a business would be lost among the millions of websites that are live on the internet.

Over the last few years, social media has started having an increasing influence on search engine rankings and how marketers are approaching SEO. Most of these changes have to do with a shift in Google’s philosophy towards a better user experience and a more democratised search engine.

Link building will continue to play an integral role in SEO in 2018. After all, links are one of the top three most important factors that Google uses to rank pages in its search results.

If you’ve already started looking for a reputable SEO agency, you are probably overwhelmed by the sheer number of companies out there.

Europe's premier search marketing event, SMX London, returns to etc venues at 155 Bishopsgate on the 22d and 23rd May, 2018, and it's an event that's not to be missed by anyone with an interest in SEO.

If you scroll down the SERPs (Search Engine Results Pages) you will see so many posts referring to theories on the death of SEO.

Paid traffic refers to any way you pay to bring people to your website. This can include social media advertisements and pay per click ads.

Black hat SEO refers to strategies to boost a site’s search engine rankings that are unethical or that go against the search engine’s terms of service.

Search engine optimization remains as important today as it was when it was first introduced. The sheer volume of content on the internet and competition for keywords means you need to focus on a narrow set of ideal search terms and phrases if you want to succeed. Here are a few tips on how to identify the best keywords for your next SEO campaign.

There’s a lot of confusion about search engine optimisation, SEO. The category has become blurred with the rise of new methods like social media outreach and other disciplines.

When most people think about SEO, they usually think about things like social signals, high quality backlinks, good content, etc. But many are completely unaware of negative SEO. What is negative SEO you ask?

While the holidays may only be three months away for most people, for many marketers, the holidays have already started and some may have considered optimising their SEO for the season. But how important is seasonal SEO exactly?

There was a time when voice search was fairly marginal and was mainly confined to Siri. But now, more and more people are using tools like Google Voice and Alexa and it’s essential for anyone with a website to start thinking about voice optimisation.

If you own any type of business and you’re just getting started, content marketing is essential if you want to increase brand awareness. It can also be one of the most cost effective advertising methods when used right.

While a discussion about link building tends to focus on external links bringing people to your company’s website, internal link building is equally important to your site’s search engine optimisation.

Move over keyword density, semantics are the next big thing in search engine optimisation. Semantic searches are searches where search engines try to tease out the relationship between search terms and find related content.

While most people understand the importance of backlinks when it comes to SEO, for some reason, a lot of people still fail to realise that internal links play an essential role as well.

Local SEO is both misunderstood and undervalued by a lot of business owners nowadays. But, depending on your line of business, you could reap just as much benefit, if not more, from local SEO as you do from regular SEO.

Search engine optimisation strategies have focused on content or search engine marketing. They say that a picture equals a thousand words, but recent studies show that one minute of video is equivalent to hundreds of thousands of words of text for your audience. Let’s look at the reasons why you should use video as part of an SEO strategy.