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While Google may be hogging the attention, Bing should not be discounted as a viable search engine to obtain free organic traffic from. Bing is now profitable, according to Microsoft, so it’s here to stay.

For businesses of any size, digital marketing is an essential component of any marketing strategy. But small and medium sized businesses are perhaps even more dependent upon the digital space, as advertising space in the real world can be very pricey.

Google recently rolled out its latest algorithm update, and as is usually the case when these types of updates are introduced, website owners and SEOs everywhere are scrambling to find out how it affects them and what they can do to correct the situation.

The world of search engine optimisation is constantly evolving, and new innovations are transforming the way SEOs, web designers and marketers have to approach their SEO strategies.

Search Engine Optimization (SEO) is the key component in driving traffic to your website and casting a net over potential customers. The nuances of SEO are ever changing and managing this part of one’s business can quickly become a full-time job.

While SEO has changed greatly over the last few years and new algorithms and updates have come and gone, one thing remains a constant, and that’s the importance of link building.

Search engine optimisation (SEO) is essential for any online venture because, without it, a business would be lost among the millions of websites that are live on the internet.

Over the last few years, social media has started having an increasing influence on search engine rankings and how marketers are approaching SEO. Most of these changes have to do with a shift in Google’s philosophy towards a better user experience and a more democratised search engine.

Link building will continue to play an integral role in SEO in 2018. After all, links are one of the top three most important factors that Google uses to rank pages in its search results.

If you’ve already started looking for a reputable SEO agency, you are probably overwhelmed by the sheer number of companies out there.