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Google recently rolled out its latest algorithm update, and as is usually the case when these types of updates are introduced, website owners and SEOs everywhere are scrambling to find out how it affects them and what they can do to correct the situation.

The world of search engine optimisation is constantly evolving, and new innovations are transforming the way SEOs, web designers and marketers have to approach their SEO strategies.

Search Engine Optimization (SEO) is the key component in driving traffic to your website and casting a net over potential customers. The nuances of SEO are ever changing and managing this part of one’s business can quickly become a full-time job.

While SEO has changed greatly over the last few years and new algorithms and updates have come and gone, one thing remains a constant, and that’s the importance of link building.

Search engine optimisation (SEO) is essential for any online venture because, without it, a business would be lost among the millions of websites that are live on the internet.

Over the last few years, social media has started having an increasing influence on search engine rankings and how marketers are approaching SEO. Most of these changes have to do with a shift in Google’s philosophy towards a better user experience and a more democratised search engine.

Link building will continue to play an integral role in SEO in 2018. After all, links are one of the top three most important factors that Google uses to rank pages in its search results.

If you’ve already started looking for a reputable SEO agency, you are probably overwhelmed by the sheer number of companies out there.

Europe's premier search marketing event, SMX London, returns to etc venues at 155 Bishopsgate on the 22d and 23rd May, 2018, and it's an event that's not to be missed by anyone with an interest in SEO.

If you scroll down the SERPs (Search Engine Results Pages) you will see so many posts referring to theories on the death of SEO.