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Influencer marketing is becoming an increasingly popular strategy for businesses and it has its roots in advocacy and public relations.

The introduction of .dev isn’t a surprising move, especially since there are more generic top-level domains (GTLDs) being introduced to the market right now. The main purpose of these new GTLDs is to allow brands, organisations, and individuals access to shorter domain names, making the World Wide Web more usable as a whole.

In a not-so-surprising move, John Mueller from Google has talked about the big changes coming to Google Image Search this year. Changes to image search were always imminent, especially with the success of the Shopping tab on Google.

SMX London 2019 is almost upon is. It’s being held in and around Bishopsgate in the heart of London, UK between May 21-22, 2019.

Google is always updating the way it presents its search results, all with the intention of helping its users find what they are looking for faster.

Using Infographics have become an effective way of distributing content on the internet. This is especially true as we tend to process images more easily than just reading paragraphs of text.

Social media is a vital marketing platform for any business operating today. It doesn’t matter if you’re a new startup or a well-established brand. Social media is where all the action is as far as marketing and user interactions are concerned.

While Google may be hogging the attention, Bing should not be discounted as a viable search engine to obtain free organic traffic from. Bing is now profitable, according to Microsoft, so it’s here to stay.

For businesses of any size, digital marketing is an essential component of any marketing strategy. But small and medium sized businesses are perhaps even more dependent upon the digital space, as advertising space in the real world can be very pricey.

Google recently rolled out its latest algorithm update, and as is usually the case when these types of updates are introduced, website owners and SEOs everywhere are scrambling to find out how it affects them and what they can do to correct the situation.