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2019 has been another busy year for SEO professionals. As in previous years, we have seen numerous updates that have reshaped the SEO landscape in a variety of different ways. Below are some of the best and worst developments for SEO in 2019.
There are numerous angles you can investigate when looking at marketing your website to improve your search results. However, Content Marketing is still something that should not be overlooked. Providing relevant and useful content on blogs and sites is still something that Google et al. pay particular attention to when deciding on what site they want to rank.
Ranking for your own brand is automatic, no? Actually, not at all. Whilst you’d be mistaken for believing that ranking well for your brand happens because Google understands it, and that you should be in the number one position for branded searches, unfortunately the search results don’t always reflect that. In fact, companies that care about branding and wish to rank for their brand name have to work at it.
Influencer marketing is becoming an increasingly popular strategy for businesses and it has its roots in advocacy and public relations.
The introduction of .dev isn’t a surprising move, especially since there are more generic top-level domains (GTLDs) being introduced to the market right now. The main purpose of these new GTLDs is to allow brands, organisations, and individuals access to shorter domain names, making the World Wide Web more usable as a whole.
In a not-so-surprising move, John Mueller from Google has talked about the big changes coming to Google Image Search this year. Changes to image search were always imminent, especially with the success of the Shopping tab on Google.
SMX London 2019 is almost upon is. It’s being held in and around Bishopsgate in the heart of London, UK between May 21-22, 2019.
Google is always updating the way it presents its search results, all with the intention of helping its users find what they are looking for faster.
Using Infographics have become an effective way of distributing content on the internet. This is especially true as we tend to process images more easily than just reading paragraphs of text.
Social media is a vital marketing platform for any business operating today. It doesn’t matter if you’re a new startup or a well-established brand. Social media is where all the action is as far as marketing and user interactions are concerned.